KRVV

Bastrop, Louisiana United States
Broadcast area	Monroe, Louisiana
Frequency	100.1 MHz
Branding	100.1 The Beat
Programming
Language(s)	English
Format	Urban contemporary
Affiliations	Premiere Networks Westwood One
Ownership
Owner	The Radio People (Holladay Broadcasting Of Louisiana, LLC)
Sister stations	KJLO-FM, KLIP, KMLB, KMVX, KRJO
History
First air date	1967; 57 years ago (1967)
Former call signs	KJBS (1979–1987) KMYQ-FM (1987–1991)
Technical information[1]
Licensing authority	FCC
Facility ID	27468
Class	C2
ERP	50,000 watts
HAAT	150 meters (490 ft)
Transmitter coordinates	32°40′20″N 91°55′06″W / 32.67222°N 91.91833°W / 32.67222; -91.91833
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	thebeat.net

KRVV (100.1 FM, "100.1 The Beat") is an American radio station licensed to Bastrop, Louisiana, and serving the Monroe, Louisiana region. The station is owned by The Radio People and the broadcast license is held by Holladay Broadcasting Of Louisiana, LLC. Studios are located in Monroe, and its transmitter is located south of Bastrop.

KRVV broadcasts an urban/hip-hop music format to the Monroe, Louisiana, area. KRVV air personalities include The Steve Harvey Morning Show, Grave Digga, DJ Make-A-Move, and The Breakfast Club.

At one time KRVV used to be a Public Broadcasting Radio Station back in 1967 until 1991 when new owners Holladay Broadcasting changed the station's branding and format to "The River", a mostly classic rock format that evolved into current mainstream rock, until again changing to "100.1 The Beat" broadcasting an urban contemporary format. The station has been airing its current format since 1993.

• KRVV official website
• Facility details for Facility ID 27468 (KRVV) in the FCC Licensing and Management System
• KRVV in Nielsen Audio's FM station database