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KMGE
Eugene, Oregon;
Broadcast area	Eugene-Springfield
Frequency	94.5 MHz
Branding	94-5 Mix FM
Programming
Format	Adult contemporary
Affiliations	Premiere Networks
Ownership
Owner	McKenzie River Broadcasting Company, Inc.
Sister stations	KEUG, KKNU
History
First air date	July 30, 1962; 62 years ago (as KBMC)
Former call signs	KBMC (1962–1987)
Call sign meaning	"Magic Eugene" (previous branding)
Technical information
Licensing authority	FCC
Facility ID	40885
Class	C1
ERP	49,000 watts (horizontal); 21,000 watts (vertical)
HAAT	396 meters (1,299 feet)
Transmitter coordinates	44°0′4″N 123°6′45″W / 44.00111°N 123.11250°W
Translator(s)	93.9 K230AD (Cottage Grove); 100.9 K265CZ (Oakridge)
Links
Public license information	Public file; LMS;
Webcast	Listen Live
Website	945mixfm.com

KMGE (94.5 FM) is a commercial radio station licensed to Eugene, Oregon, United States. It is owned by McKenzie River Broadcasting and calls itself "94-5 Mix FM." KMGE broadcasts an adult contemporary radio format, switching to Christmas music for much of November and December, for the Eugene-Springfield radio market.^[4]

History

On July 30, 1962; 62 years ago (1962-07-30), the station signed on as KBMC. It was owned by the Milan Corp.^[1] It originally transmitted with an effective radiated power of 3.4 kilowatts. KBMC was acquired in October 1965 by Good Shepherd Broadcasting, Inc.^[5] Good Shepherd aired a Christian radio format.^[5]

Good Shepherd Broadcasting, Inc., made a deal to transfer the broadcast license for KBMC to the Inspirational Broadcasting Corporation in 1978. Under the Inspirational Broadcasting Corporation's ownership, KBMC continued to broadcast a religious radio format.^[6]

In September 1986, Inspirational Broadcasting Corp. reached an agreement to sell the station to McKenzie River Broadcasting Company, Inc. The deal was approved by the Federal Communications Commission (FCC) on October 29, 1986, and the transaction was consummated on December 18, 1986.^[7] The new owners had the FCC change the station's call letters to KMGE on January 6, 1987.^[2]

In early 1987, KMGE launched with a well-researched Adult Contemporary format branded as “Magic 94” which became "Magic 94.5" by 1999. The station used the slogan “Today’s Hits and Yesterday’s Favorites.”^[8]

In 2008, KMGE rebranded as “94-5 Mix FM” with a slightly more upbeat Adult Contemporary presentation.^[9]^[10]^[11]^[12]

Awards and honors

KMGE was recognized by the Oregon Association of Broadcasters in 2001 as a runner-up for Best Commercial Spot Announcement-Radio and both winner and runner-up in the Best Commercial Promotional Campaign for a Client-Radio category.^[13]

Translators

KMGE programming is also carried on multiple broadcast translator stations to extend or improve the coverage area of the station.

Call sign	Frequency	City of license	FID	ERP (W)	Class	FCC info
K230AD	93.9 FM	Cottage Grove, Oregon	40891	250	D	LMS
K265CZ	100.9 FM	Oakridge, Oregon	40888	120	D	LMS

References

^ ^a ^b "Directory of AM and FM Radio stations in the U.S.". 1964 Broadcasting Yearbook. Washington, D.C.: Broadcasting Publications, Inc. 1964. p. B-126.
^ ^a ^b "Call Sign History". FCC Media Bureau CDBS Public Access Database.
^ "Facility Technical Data for KMGE". Licensing and Management System. Federal Communications Commission.
^ "Station Information Profile". Arbitron.
^ ^a ^b "Directory of AM and FM Radio Stations in the U.S.". Broadcasting Yearbook 1973. Washington, D.C.: Broadcasting Publications, Inc. 1973. p. B-163.
^ "Directory of Radio Stations in the United States and Canada". Broadcasting Yearbook 1979. Washington, D.C.: Broadcasting Publications, Inc. 1979. p. C-180.
^ "Application Search Details (BALH-19860908GY)". FCC Media Bureau. December 18, 1986.
^ Brickner, Sara (September 20, 2004). "Radio stations broadcast wide variety of sounds". Oregon Daily Emerald.^{[permanent dead link‍]}
^ "New 94.5 MIX FM in Eugene, OR :15 TV Ad". YouTube.
^ "The NEW 94.5 MIX FM in Eugene, OR". YouTube.
^ "Mix 94.5's Spring TV Commercial". YouTube.
^ "Mix 94.5 FM TV Commercial (KMGE-FM Eugene, Oregon)". Archived from the original on 2021-12-13.
^ "Business Beat Column". Eugene Register-Guard. October 4, 2001.