KLBS (1330 AM) is a radio stationlicensed to serve Los Banos, California, United States. The station, established in 1961, is currently owned by Ethnic Radio of Los Banos, Inc.
Under the leadership of company president James Rose, license holder Los Banos Broadcasting Company served the diverse local population by including eight hours of farm programming, five hours of Spanish language programming, and seven hours of Portuguese language programming each week.[6] The Portuguese programming included a weekday morning show from 7:00 to 8:00 a.m. and a Sunday afternoon block from noon to 2:00 p.m.[6]
New ownership
John R. McAdam acquired Los Banos Broadcasting Company in 1963.[8] McAdam expanded the ethnic programming to as much as 12 hours of Spanish language and 16 hours of Portuguese language programming each week throughout the 1970s.[8][9]
In April 1982, McAdam and Los Banos Broadcasting Company reached an agreement to transfer ownership of KLBS to a new company called Ethnic Radio, Inc. The deal was approved by the FCC on May 25, 1982.[10]
24-hour broadcasting
KLBS filed an application with the FCC in November 1985 to begin operating around the clock by adding nighttime service with 5,000 watts of power.[11] The FCC granted authorization for this major change on February 24, 1986,[11] and tower installation began in June 1986.[12] Construction was completed in November 1986 and the station was issued a license to cover the changes on December 3, 1987.[13]
KLBS today
Ethnic Radio, Inc., applied in June 1987 to assign the KLBS broadcast license to the Vieira family's Ethnic Radio of Los Banos, Inc. The transfer was approved by the FCC on July 2, 1987, and the transaction was consummated the same day.[14] Broadcasting 90% of its programming in Portuguese, KLBS was then the only radio station in California broadcasting predominantly in the Portuguese language.[15] That would change in 1990 when sister station KSQQ signed on with a multi-ethnic format, broadcasting in a dozen languages but with Portuguese language programming taking the bulk of the station's time.[16]
^ ab"Welcome". KSQQ & KLBS - The Portuguese Radio Network. Retrieved May 24, 2017.
^"Radio station evolving". The Modesto Bee. September 2, 2001. For decades, KLBS 1330 AM has been a comforting source of news, traditional music and commentary to the thousands of people who immigrated here from the Azores.
^Thome, Joe (June 5, 1986). "Towers of power". The Fresno Bee. Station manager Mike McAdam said KLBS is now only a daytime station but with the new towers will be able to operate 24 hours a day.
^"Airwaves pulse with old, new". The Fresno Bee. February 27, 1987. [...] but if you live on the west side of the valley and speak Portuguese, you'll try to hear KLBS (AM 1330). With 90 percent of the programs in Portuguese, the Los Banos station is California's only radio outlet where that language predominates.