KKDY signed on the air at 102.3 FM on March 31, 1984, running a Top 40/CHR format for the station's first ten years in operation serving Southern Missouri and Northern Arkansas. The station's frequency moved to 102.5 FM in December 1989, retaining its CHR format. The station continued to run Top 40 until 1994 when the station dropped CHR for its current country format.