The station was founded in Ravenna, Nebraska, in June 1927 by Roy McConnell, a former radio technician in the United States Navy.[4][5] The station moved to Kearney in 1931. In 1939, the station was purchased by Lloyd "Skipper" Thomas, a Nebraska native who had managed major radio stations including Pittsburgh's KDKA and Boston's WBZ.
After Thomas' death in 1952, the station was purchased by John Mitchell, a lawyer who had worked as a part-time announcer at the station.[6]
Mitchell's stations were purchased by Waitt Radio in 2000.[7] Waitt Radio merged with NewRadio Group in 2005 to form NRG Media.