KEZP (104.3 FM, "104.3 The Bridge") is an American radio station broadcasting a Christian AC format. The station is licensed to Bunkie, Louisiana, and serves the Alexandria area. The station is currently owned by Stephens Media Group, through licensee SMG-Alexandria, LLC.[2] Its studios are located in Alexandria, Louisiana and its transmitter is in Lecompte, Louisiana.
The station previously aired an oldies music format before moving to a classic hits format (as "104.3 The Tiger"), then to classic rock in 2005 and alternative rock (as "Red 104-3") on August 4, 2008.
KEZP dropped the alternative music format on January 17, 2011, in favor of a news/talk format, branded as "The Truth." KEZP had a brief stint as EZ Praise 104.3 after the death of their GM Kim Jones in February 2013. At midnight on June 21, EZ Praise turned into 104.3 The Bridge.
104.3 The Bridge features Dave and Katy in the morning and the syndicated Keep the Faith with Penny each evening.
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