In May 2024, John Lennon's 12-string Hootenanny, heard on Help! album and film, had not been seen or played for half a century sold for $2.9 million, setting a new world record for the highest-selling guitar at auction in Beatles history.
In December 2023, a Jacques Azagury black and blue evening dress worn by Princess Diana sold for $1.15 million, , setting a new world record for the most expensive Princess Diana dress ever sold.
In December 2011, a 1915 prototype for Coca-Cola's iconic bottle sold for $240,000 with its original concept drawing selling for $228,000.[2]
In October 2010, the company's first auction in Asia took place at Ponte 16 Macau, the 'Most Expensive Basketball' is sold from a Michael Jackson and Michael Jordan video for $304,000.[3]
In 2009, Michael Jackson's signature white glove sold for $420,000 and his white socks sold for $65,000; in 2011 the jacket he wore in his 1983 "Thriller" music video sold for $1,800,000.[4]
In November 2015, a Gibson J-160E guitar that was stolen from John Lennon in the late 1960s sold for $2,410,000.[5] The same auction also sold Ringo Starr's 1964 drumhead from The Ed Sullivan Show for $5,050,000.
In December 2015, Ringo Starr's drum kit achieved a World Record for "Most Expensive Drum Kit" when it sold for $9,110,000; in that same auction, Starr's personal copy of The BeatlesWhite Album sold for $990,000.[6]
In June 2016, world association football icon Pelé auctioned off his personal career-related memorabilia totaling over $5,000,000.[7]
In November 2016, Marilyn Monroe's "Happy Birthday, Mr. President" dress sold for $4,800,000. As of 2022, it remains the most expensive gown ever bought at an auction.[8]