Joel David Kaplan (born 1969) is an American political advisor, lobbyist, and attorney. In January 2025, it was announced that Kaplan will become the president of global affairs of Meta Platforms, owner of Facebook, in Spring 2025.[1][2][3] He has been the company's vice president of global public policy since 2011.
Within Facebook, Kaplan has been described as a strong conservative voice.[5] He has helped place conservatives in key positions in the company, and advocated for the interests of right-wing websites Breitbart News and The Daily Caller within the company.[6][7][8] He has successfully advocated for changes in Facebook's algorithm to promote the interests of right-wing publications and successfully prevented Facebook from closing down groups that were alleged to have circulated fake news, arguing that doing so would disproportionately target conservatives.[7][9]
Early life and education
Kaplan was born in Weston, Massachusetts, the third child of an attorney and a college administrator.[10] He earned a Bachelor of Arts from Harvard University in 1991 during which time he was active student democrat and also briefly dated his future colleague at Facebook, Sheryl Sandberg. According to a friend of Kaplan's at Harvard, his political views shifted because of campus demonstrations opposing the U.S. invasion of Kuwait during the Gulf War.[10]
President George W. Bush meets with Kaplan and other officials in the Oval Office in 2001.
From 2001 to 2003 he was special assistant to the president for policy within the White House Chief of Staff’s office. Then he served as deputy director of the Office of Management And Budget, serving under Joshua Bolten. While at the OMB, in 2006, Kaplan said the administration would cut the deficit by half by 2009.[14]
In April 2006, he returned to the White House as the White House Deputy Chief of Staff for policy, taking over policy planning duties from Karl Rove as part of a staff shake-up by White House Chief of Staff Josh Bolten. Blake Gottesman was the other Deputy Chief of Staff and focused on operations.[15] He was responsible for the development and implementation of the Administration’s policy agenda. While in the Bush administration, Kaplan was seen as very close to Bolten.[16]
Meta (Facebook)
Prior to joining Facebook, Kaplan was the executive vice president for public policy and external affairs for Energy Future Holdings (EFH), where he oversaw company-wide public affairs and led EFH’s efforts to "publicly demonstrate and communicate its role in the energy industry".[17]
In May 2011, Facebook hired Kaplan as its vice president of U.S. public policy, as part of a Facebook's effort to "strengthen" the company's ties to Republican lawmakers on Capitol Hill.[18][19] In October 2014, Kaplan succeeded Marne Levine as Facebook's vice president of global public policy.[20]
Within the company, Kaplan advocated against restrictions on racially incendiary speech.[21] He played an important role in crafting an exception for newsworthy political discourse when deciding on whether content violated the community guidelines.[21] During the 2016 election, Kaplan advocated against closing down Facebook groups which allegedly peddled fake news.[21] Kaplan argued that getting rid of the groups would have disproportionately targeted conservatives.[21][7] During and after the 2016 US presidential election, Kaplan argued against Facebook publicly disclosing the extent of Russian influence operations on the platform.[22]
In 2017, after Facebook had implemented changes to its algorithm to expose users to more content by family and friends and less by publishers who were determined by Facebook to engage in misinformation, Kaplan questioned whether the algorithm disproportionately hurt conservative publishers and successfully advocated for Facebook to change the algorithm again.[21]
He pushed against a proposed Facebook project that was intended to make Facebook users of different political views engage with each other in less hostile ways. Kaplan argued that this feature would lead conservatives to accuse Facebook of bias.[9][6] Kaplan also reportedly advocated on behalf of Breitbart News and the Daily Caller within Facebook.[6][8] Kaplan has helped to place conservatives in key positions in the leadership of Facebook.[7]
In January 2025, Kaplan was promoted to the position of president of global affairs at Meta, succeeding Nick Clegg. His appointment has been described as part of Meta's efforts to improve its relationship with Donald Trump ahead of his second term in office.[1][24]
Personal life
On April 8, 2006, Kaplan married Laura Cox Kaplan (formerly Laura Lyn Cox) in Washington, D.C.[25] The Kaplan and Kavanaugh families share a close relationship, as described by Laura: "[w]e share our families."[10]
