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Joe Baggs

Joe Baggs
OccupationsContent creator and television personality
Years active2020–present
Instagram information
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TikTok information
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Followers2.2 million
YouTube information
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GenrePodcast
Subscribers125,000
Views24 million
Last updated: 27 February 2026

Joe Baggs is a British TikToker and television personality. He first gained attention through his appearances with his family on the Channel 4 series Gogglebox and has since built a significant online presence, particularly on TikTok. He also hosts his own podcast, Not My Bagg.

Early life and education

Baggs was born to Terry and Lisa Baggs and attended The Hertfordshire and Essex High School.[1] He has a brother, George, and a half-brother.[2] While at school, he created a music video for Lady Gaga's "Applause" that was nominated for the WJEC Moving Image Award.[3] Baggs is gay and has credited Lady Gaga with giving him the confidence to come out.[4] After leaving school, he worked as a recruiter for Spencer Ogden.[5][6]

Career

In September 2020, Terry, Lisa, George, and Joe all began appearing on series sixteen of Gogglebox,[1][7] a programme in which families comment on television programmes. At the time, the family was living in Great Dunmow and Joe was working in recruitment.[1] He has stated that the family was scouted over a TikTok video of them talking about their family.[8]: 12:00  They took a break after one series due to the COVID-19 pandemic in the United Kingdom but returned for a further two.[9] Among the programmes they watched as part of the show was Naked Attraction, a dating show featuring large amounts of full-frontal nudity.[7] Joe launched a drag queen persona, Designa Baggs, in late 2021.[10]

The Baggs left the show in May 2022 to focus on other media and entertainment opportunities.[11] Joe shared a half hour BBC Radio 1 presenting slot with George on 25 December 2022 for the station's TikTok Takeover[12] and had started the podcast Not My Bagg with The Fellas Studios[13] by March 2023.[14] Co-hosts on the podcast have included George and Lisa Baggs[14][15] and guests have included Kerry Katona,[16] Melanie C,[17] Coleen Nolan,[18] The Only Way Is Essex's Ella Rae Wise and Freddie Bentley,[19] and Love Island alumni Chloe Burrows, Millie Court,[20] Uma Jammeh,[15] Lauren Wood,[21] and Harry Cooksley.[22] Shortly after broadcast, a clip of Wood's episode was shown during the finale of the 2026 series of Love Island: All Stars.[21] Joe became an ambassador for PrettyLittleThing in May 2024[23] and appeared on Lorraine in December 2024, the latter to talk about his friend GK Barry and the series of I'm a Celebrity...Get Me Out of Here! that she was participating in.[24]

Baggs was one of several celebrities rumored to appear in the 2025 series of Celebrity Big Brother.[25][26] By June 2025, he and had made appearances on Lorraine and I'm a Celebrity: Unpacked. That month, he and Ash Holme became regular panellists on Love Island: Aftersun, a companion programme to ITV2's Love Island.[27] He signed to YMU management in August,[28] by which time he was in a relationship with actor and content creator Kaine Ruddach.[29] He then took at a shift at a London café with Olivia Attwood in September 2025 to promote NationFried, a vehicle for the Nationwide Building Society,[30] and filmed vox-pop interactions with Joe Marler and members of the public in March 2026 to promote The Social Snacking Experiment, a vehicle for Pringles.[31] In April 2026, Baggs was announced to be hosting a new Britain's Got Talent spin-off show.[32]

Filmography

Television

Year Title Role Production Notes Ref.
2020–2022 Gogglebox Self Channel 4 Series 16, 18–19 [33]
2024 BGT Reacts Guest ITVX [34]
Lorraine Guest ITV [24]
2025–present Love Island: Aftersun Panellist ITV2 Series 12–present [35]
2026 The Weakest Link Contestant BBC One Series 5, Episode 7 [36]

Podcasts

Year Title Role Notes Ref.
2022– Not My Bagg Host/co-host [13]
2022– Saving Grace Guest Seven episodes [37]
2023 The Useless Hotline Guest [38]

References

  1. ^ a b c "Great Dunmow family with former Stortford school sons join Gogglebox cast". Bishop's Stortford Independent. 14 September 2020. Retrieved 24 February 2026.
  2. ^ "Gogglebox family reveal their 'secret son' who was 'not allowed' to join the series". The Independent. 29 December 2022. Retrieved 24 February 2026.
  3. ^ "Ex Year 13 student Joe Baggs is shortlisted for prestigious WJEC Moving Image Awards". www.hertsandessex.herts.sch.uk. Retrieved 24 February 2026.
  4. ^ "Gogglebox's Joe Baggs: 'Sharing my life has helped others come out'". Yahoo News. 15 August 2025. Retrieved 24 February 2026.
  5. ^ "SO Careers - A day in the life of a Spencer Ogden recruitment Consultant, Joe Baggs". Spencer Ogden. Retrieved 24 February 2026.
  6. ^ "Joe Baggs". LinkedIn. Retrieved 24 February 2026.
  7. ^ a b Hallam, Katy; Lillywhite, Maisie (15 March 2022). "Gogglebox fans beg The Baggs family is removed". Bristol Live. Retrieved 24 February 2026.
  8. ^ "Sonia Watson - The man with no TV since 1985 - BBC Sounds". BBC. Retrieved 24 February 2026.
  9. ^ "Gogglebox Family Announce They've Quit Show To Pursue 'Exciting Opportunities'". HuffPost UK. 31 May 2022. Archived from the original on 12 June 2022. Retrieved 24 February 2026.
  10. ^ "Gogglebox's Joe Baggs looks unrecognisable in drag transformation". Digital Spy. 17 December 2021. Retrieved 24 February 2026.
  11. ^ "Gogglebox star confirms real reason Baggs family quit show". Digital Spy. 29 August 2023. Retrieved 24 February 2026.
  12. ^ "TikTok Takeover planned for Christmas Day at BBC Radio 1". RadioToday. 13 December 2022. Retrieved 24 February 2026.
  13. ^ a b "Not My Bagg". Apple Podcasts. Retrieved 24 February 2026.
  14. ^ a b Rodger, James (7 March 2023). "Love Island's Chloe Burrows snogs Gogglebox legend and says she 'loves him'". Birmingham Live. Retrieved 24 February 2026.
  15. ^ a b "Love Island UK's Wil Anderson and Uma Jammeh Are Engaged". E! Online. 15 July 2025. Retrieved 25 February 2026.
  16. ^ Rodger, James (21 August 2023). "Kerry Katona says 'I'm absolutely humiliated' after interview questions". Birmingham Live. Retrieved 25 February 2026.
  17. ^ "Mel C says there's 'slim pickings' on Hinge as newly single Spice Girl joins app". LiverpoolWorld. 27 March 2023. Retrieved 25 February 2026.
  18. ^ Magnocavallo, Fabio (14 January 2026). "Loose Women exit 'a scary decision to make' admits Coleen Nolan". Entertainment Daily. Retrieved 25 February 2026.
  19. ^ "TOWIE's Freddie Bentley breaks silence on Ella Rae Wise fall out". Closer. 9 October 2025. Retrieved 25 February 2026.
  20. ^ "Love Island's Millie Court sparks dating rumours with Gogglebox star amid Liam Reardon split". Capital. Retrieved 25 February 2026.
  21. ^ a b Reynolds, Abbie (25 February 2026). "Love Island's Lauren responds to Harrison's statement during All Stars final". Capital. Retrieved 25 February 2026.
  22. ^ "Love Island's Harry reveals why he has no plans to go "exclusive" with Shakira". Capital. Retrieved 25 February 2026.
  23. ^ "Gogglebox star announces huge career move after quitting show". Digital Spy. 8 May 2024. Retrieved 24 February 2026.
  24. ^ a b King, Samantha (5 December 2024). "GK Barry's secret phobia leaves best friend 'worried' for star". Nottinghamshire Live. Retrieved 24 February 2026.
  25. ^ Theil, Michele (4 March 2025). "Heartstopper star amongst 21 celebs rumoured to be heading to the CBB house". PinkNews | Latest lesbian, gay, bi and trans news | LGBTQ+ news. Retrieved 24 February 2026.
  26. ^ "17 celebs rumoured to be in Celebrity Big Brother line-up inc two Lancashire stars". Lancashire Evening Post. 7 February 2025. Retrieved 24 February 2026.
  27. ^ Morris, Lauren; Rugg, Aaliyah (3 June 2025). "Love Island adds two brand new stars to Aftersun presenting line-up". Bristol Live. Retrieved 24 February 2026.
  28. ^ Whittock, Jesse (21 August 2025). "British TV Stars Megan McKenna & Joe Baggs Sign With YMU". Deadline. Retrieved 24 February 2026.
  29. ^ "'Queer joy, trolls and truth: What I've learned from sharing my life online'". Yahoo News. 15 August 2025. Retrieved 24 February 2026.
  30. ^ "Can't Cook, Can't Budget: TV stars serve up help for hungry students". Hackney Gazette. 16 September 2025. Retrieved 24 February 2026.
  31. ^ "Most Brits feel socially awkward every day but one thing makes it better". Denbighshire Free Press. 12 March 2026. Retrieved 3 April 2026.
  32. ^ "Gogglebox breakout star announces big news with Britain's Got Talent spin-off show". Digital Spy. 20 April 2026. Retrieved 22 April 2026.
  33. ^ "Gogglebox - Series 16 - Episode 1". Channel 4.
  34. ^ Britain's Got Talent (27 July 2024). GOLDEN BUZZER REACTIONS from Joe Baggs, Harriet Rose, Kitty Scott Claus and more | BGT Reacts. Retrieved 24 February 2026 – via YouTube.
  35. ^ "Love Island: Aftersun - Series 12 - Episode 1 - ITVX". ITV.
  36. ^ "BBC One - The Weakest Link, Series 5, Episode 7". BBC. Retrieved 24 February 2026.
  37. ^ "Saving Grace". Apple Podcasts. Retrieved 24 February 2026.
  38. ^ "Joe Baggs reveals why his family quit Gogglebox as he makes dig at popular show". Cumnock Chronicle. 1 September 2023. Retrieved 25 February 2026.

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