Persson had been working with Sebastian Arman since 2017. Their collaboration, called Decco, has produced such songs as Sun Comes Out (with Leo Stannard) and Crazy to Love You (with Alex Clare).
Career
Persson was born and raised in Örebro, Sweden. He started out as a guitarist in a local rock band called Fallen Angel. The band signed a deal to German record label Massacre records when Persson was 18, releasing their first album titled Faith Fails. At age twenty-two, Persson formed his second band, Waving Corn, the band signed to Roadrunner Records in Holland. After the release of their album Tearsurf the band decided to split up after three years of intense touring over Europe.
During the recording of Tearsurf, Persson met engineer Niclas Molinder at the studio Eagle One, and together they formed a new production team called Twin.
Twin
In the beginning Persson and Molinder focused on club remixes and quickly scored a No. 1 dance hit with "La Fiesta" in The Netherlands. The duo then kept delivering remixes for artists such as Jamiroquai, Jennifer Brown, Robyn, Sophie Ellis-Bextor, Kylie Minogue. TWIN later signed a deal with Zomba Jive as a DJ/producer. As part of this agreement, they released the successful singles "A New Day" and "Electrified Love".
Perssons songwriting collaborations include names such as David Foster, Ryan Tedder, Kara DioGuardi, etc.
Persson has been rewarded with more than 40 Gold and Platinum records
Entrepreneur
In 2012 Persson founded Auddly, a company founded and co-owned by Joacim Persson, Niclas Molinder, Max Martin, Ash Pournouri and Björn Ulvaeus from Abba. Auddly is a web-based music service set to be launched in 2015.