Christian O’Connell has met the girl of his dreams in Allison Marks. Unfortunately, Christian told Allison (who happens to be a rabbi’s daughter) that his name was Avi Rosenberg, and that he was Jewish—neither of which is true. Desperate to keep up the illusion, he turns to his childhood best friend, Adam Lipschitz, to teach him how to "act Jewish", but Adam has problems of his own, with a fiancée pushing him closer to a mental breakdown as their wedding approaches. With the best intentions, Adam and Christian attempt to help each other out, but things quickly get out of hand.
The film was announced on July 15, 2011, with initial cast listings for the film being released concurrently.[2] Sergei and Hewitt led the announcement, with the full cast list, including Moore, Wendie Malick, and Hewitt's former Ghost Whisperer co-star Camryn Manheim, being released on August 8, 2012.[3]