In March 2011, her second major label and most recent single, "Generation Love", was released digitally. Embarking on the "Generation Love for St. Jude" mall tour, McCurdy traveled to and performed at multiple different malls within the United States. All proceeds from the event went towards St. Jude Children's Research Hospital.[6][7] The single was later sent to radio in April 2011, peaking at number 44 on the Billboard Hot Country Songs chart.[8][9] McCurdy's debut studio album was planned to be released later that year, but was delayed to early 2012.
In January 2012, "Generation Love" was included on the iCarly soundtrack album, iSoundtrack II. Capitol Nashville announced that same month that McCurdy's eponymous debut album would be released exclusively to Justice stores later that month, but was delayed until February 8, 2012. Her full ten-track edition of the album was released later that year in June 2012 and is her most recent release. Her studio album was a commercial failure. Shortly after her album release, McCurdy left Capitol Nashville due to conflicts with other projects.[10]