The Jeju Tourism Organization (JTO; Korean: 제주관광공사) is a public company associated with Jeju Special Self-Governing Province in South Korea. It is tasked with promoting Jeju Island's tourism industry domestically and internationally.[1]
The JTO was established in 2008[2] as a government-invested corporation promoting Jeju Island as a tourist destination for both domestic and international tourists. Its headquarters, called the Jeju Welcome Center,[3] is located in the Yeon-dong neighborhood of Jeju City, near the Jeju provincial government complex.
Its mandate includes:
Integrated public relations and marketing
Tour product development (local and international)
Research and support for the local tourism industry[4]
Prior to the COVID-19 pandemic, inbound travelers to Jeju topped 15 million domestic and 1.5 million international visitors. The visa policy of Jeju Province, which varies from that of the South Korean mainland, applied to 180 nationalities and allowed for stays of up to 30 days when arriving directly from overseas. It has since been suspended[6] due to national and provincial pandemic prevention measures.
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