Jagmohan Raju

Jagmohan Raju is an American marketing professor and author. He is the Joseph J. Aresty Professor and Director of the Wharton-Indian School of Business Program at Wharton Business School, University of Pennsylvania. Professor Raju is internationally known for his research on Pricing.[1] He is the author of the book Smart Pricing.[2]

Education

Raju has a Ph.D., M.S. and M.A. degrees from Stanford University, an MBA from the Indian Institute of Management, Ahmedabad, and a BTech from the Indian Institute of Technology, Delhi.[3]

References

  1. ^ "Wharton's Jagmohan Singh Raju: Consumers in Rural Areas Care for Value More than Price". Wall Street Journal. 7 May 2010.
  2. ^ Raju, Jagmohan S.; Zhang, Z. John (2015). Smart Pricing : How Google, priceline, and leading businesses use pricing innovation for profitability. Upper Saddle River: Pearson Education (US). ISBN 9780134384993. OCLC 961880196.
  3. ^ Raju, Jagmohan S.; Zhang, Z. John (2015). "About The Authors". Smart Pricing : How Google, priceline, and leading businesses use pricing innovation for profitability. Upper Saddle River: Pearson Education (US). ISBN 9780134384993. OCLC 961880196.