The production was staged at Quay House, in the disused former offices of the National Probation Service on Quay Street, central Manchester. The production ran between 2 and 19 July 2009, as part of the second Manchester International Festival. It Felt Like A Kiss won Punchdrunk the Manchester Evening News Theatre Award for Best Special Entertainment.
Imagine walking into a disused building. You find yourself inside a film. It is a ghost story where unexpected forces, veiled by the American Dream, come out from the dark to haunt you…
An example of Curtis's use of typography in the film
The film and event makes extensive use of archive footage. Upon arrival at the event groups of nine[5] visitors are taken to a darkened sixth floor. The 54 minute film (available for a limited time online in the UK)[6] is only a small section ("the film club") of the event.[7]
I wanted to do a film about what it actually felt like to live through that time ... Where you could see the roots of the uncertainties we feel today, the things they did out on the dark fringes of the world that they didn't really notice at the time, which would then come back to haunt us.
Unlike Curtis' earlier work which prominently feature the Helvetica typeface, Arial is used for titling. Also, Curtis' trademark narration is absent.[9]
Sound and Show Control equipment were supplied by Bradford-based The Stage Management Company (Uk) Ltd who have also collaborated with Punchdrunk on their Duchess of Malfi and Dr Who: Crash of the Elysium projects.
The production consisted of elaborate walk-through sets depicting first scenes from an idyllic midcentury America and then a series of decrepit offices, hospital wards, and prison cells taken from horror films. They were separated by a theatre screening the Curtis film. The production generally lacked human performers, with notable rare exceptions including a performer as a chainsaw-wielding serial killer.
Genesis
The production started life as an experimental film by Adam Curtis, commissioned by the BBC. Curtis approached Felix Barrett of the Punchdrunk theatre company, with the proposal that a production could be created "as though the audience were walking through the story of the film.”[10]
According to Adam Curtis the production is "the story of an enchanted world that was built by American power as it became supreme...and how those living in that dream world responded to it".[10] He has also said; "it’s trying to show to you that the way you feel about yourself and the way you feel about the world today is a political product of the ideas of that time”.[11] According to Curtis:
"The politics of our time"..."are deeply embedded in the ideas of individualism...but it's not the be-all-and-end-all...the notion that you only achieve your true self if your dreams, your desires, are satisfied...it's a political idea."[8]
Felix Barrett has stated that the production was influenced by his love of ghost trains and haunted houses, and by the idea of blurring fiction with reality: "It takes the idea of the viewer as voyeur and asks at what point are you watching, inside or even starring in the film".[10]
The development of new techniques of interrogation by "everyone over Level 7" in the CIA during the 1960s is a theme of the production, and the suggestibility of human beings is something that the production seeks to highlight.[citation needed]
Reception
The NME described the show as a “pop-art-horror walk through” that left the reviewer “breathless, mesmerised, sick to the stomach with fear and in need of a good lie down.”[12]
Cultural historian Brett Nicholls sees the show as part of Curtis’ stance of suspicion towards the “political absurdity” of elites.[13]
