It's Now or Never may refer to:

• "It's Now or Never" (song), a song by Elvis Presley, based on the aria "'O Sole Mio"
• It's Now or Never (game show), a UK gameshow which aired for one episode in 2006
• It's Now or Never!, a stage comedy by Miles Tredinnick
• It's Now or Never (album), by the band Make Me Famous
• It's Now or Never (film), a 2015 Spanish romantic comedy movie (original title: Ahora o Nunca)

• Now or Never (disambiguation)

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