IronVest

IronVest (formerly Abine Blur and DoNotTrackMe),[1] is a browser extension biometric fraud prevention company that develops and markets fraud prevention products for consumers and businesses, founded in 2022.[2] The IronVest consumer security and privacy app and browser extension evolved from Blur, a privacy product designed to block trackers and provide masking tools, developed by Abine, a privacy company headquartered in Boston, Massachusetts, and first released for Firefox in March 2011.[3] There is a free version, and a paid one with more features.

DoNotTrackMe (DNTMe) blocked Internet tracking activity, which Abine defined as "a request that a webpage tries to make your browser perform that will share information intended to record, profile, or share your online activity".[4] DNTMe was available for Mozilla Firefox, Google Chrome, Safari, and Internet Explorer browsers.[1] In July 2012, the company claimed 1,500,000 downloads.[5] In October 2013, Abine reported that they could not develop DNTMe for smartphones and tablets due to technical limitations but were working on other mobile products.[1]

An associated add-on, MaskMe, provided users with masked email addresses without charge, and masked telephone numbers and disposable virtual credit cards for a subscription charge. A masked email address can be given by a user to an organization so that they can address email to it which is redirected to the user's real address—never provided to the sender. Masked telephone numbers work similarly. Virtual credit cards are used once, online only, then deleted, so that the card details cannot be used for later fraud. IronVest continues to deliver these products with added security and functionality, such as biometric account access and 2FA SMS protection.

In November 2014, Abine announced Blur as a replacement for their DoNotTrackMe and MaskMe services, with both free and paid options.[6][7][8]

Blur later became IronVest (established in 2022),[2] which developed the service further into a security and privacy consumer service. IronVest was rated "outstanding" by PCMag.[9]

IronVest released on 26 September 2023 the first version of a biometric fraud prevention technology delivered to financial institution via a software development kit (SDK) that claims to eliminate all forms of account takeover or authorized fraud by allowing only authorized users to take actions.[10]

See also

References

  1. ^ a b c "Abine FAQs". Blur, DeleteMe [permanent dead link‍]
  2. ^ a b "About Us". IronVest. Retrieved September 15, 2024.
  3. ^ Kirk, Jeremy (March 15, 2011). "Abine Releases Do-not-track Browser Add-on". IDG Consumer & SMB.
  4. ^ Felix, Samantha (September 9, 2012). "This Is How Facebook Is Tracking Your Internet Activity". Business Insider.
  5. ^ Bhatti, Jay (July 18, 2012). "Online Privacy Start-up Abine.com crosses 1.5 million downloads of its Do Not Track product". Business Insider.
  6. ^ "Introducing Blur: Protect your passwords, payments, and privacy". Abine. November 3, 2014. Archived from the original on March 22, 2023.
  7. ^ Rubenking, Neil J. (July 2, 2019). "Abine Blur Premium Review". PCMAG.
  8. ^ "Don't Expose Yourself: A Guide to Online Privacy". Fox Business. May 31, 2017. Retrieved March 8, 2018.
  9. ^ Rubenking, Neil J. (May 19, 2023). "IronVest Review". PCMAG.
  10. ^ "AuthenticAction Client SDK". IronVest. Retrieved September 15, 2024.

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