Irma Hardisurya

Irma Hardisurya
Beauty pageant titleholder
TitleMiss Indonesia 1969
Hair colorBlack
Eye colorBlack
Major
competition(s)		Miss International 1969
Miss Asia Quest 1970
(Miss Friendship)

Irma Priscilla Hardisurya (born July 6, 1947) is an Indonesian consultant, writer, journalist and beauty queen. She was crowned as the first-ever Miss Indonesia in 1969 and represented Indonesia in the 1970 Miss Asia Quest beauty pageant in the Philippines, winning the title of Miss Friendship.[1] Hardisurya also participated in the Miss International 1969 contest held in Tokyo, Japan but did not make it into the semifinals.[2] Hardisurya is the only Indonesian woman to represent Indonesia in two international beauty pageants, Miss International and Miss Asia Quest.

Hardisurya is recognized as an Indonesian fashion icon in the fashion world. She is also a renowned fashion journalist, and the founder of the Fashion Designer Competition.[3]

Career

1969-1972: Beauty pageant years

On August 15, 1969, Irma Hardisurya was crowned the first-ever Miss Indonesia. The pageant was hosted in the Ramayana Room, in Hotel Indonesia. She then participated as Miss Indonesia in the Miss International beauty pageant in Tokyo, Japan, where she was crowned by Indonesian First Lady, Tien Soeharto.

Among her prizes, she received a round-trip Pelni ticket to sail Jakarta-Singapore, as well as a flight to Australia (sponsored by the General Motors which had a branch in Australia). She also won a Lambreta motorbike and a stay in the presidential suite at Hotel Indonesia.[4]

In 1970, Hardisurya was crowned Miss Friendship Asia in the Miss Asia Quest 1970 pageant in Quezon City, Philippines.[5] In 1972, she was invited to Hollywood to participate in the Hollywood Parade, where she received the Miss Tourism Hollywood International award.[6]

1972-1980: Career beginnings in the fashion world

Hardisurya began her career as a fashion writer in 1972, when she was asked to become Femina Magazine's pioneering fashion editor during the magazine's debut.[3] Since then, she has predominantly covered fashion trends and international fashion shows. In addition to copywriting, she also produced sketches of the latest fashion trends for her articles. Hardisurya's first article in Femina Magazine was titled "Keluyuran di Pusat Mode New York", which covered New York as a fashion capital as well as a trend forecast for 1973.

In 1977, Hardisurya began covering Pret-a-porter Paris as an official fashion journalist, along with Femina Magazine founders, Pia Alisjahbana and Mirta Kartohadiprodjo.

In 1979, while working at Femina Magazine, Hardisurya pioneered a breakthrough for the Indonesian fashion industry by regularly organizing the Fashion Designer Competition, inspired by the Hong Kong RTW Festival, which later evolved into Hong Kong Fashion Week.[3][7]

She remained as a journalist with Femina Magazine until 1990.

References

  1. ^ "Dukung Puteri Indonesia di ajang Miss Universe - #vintagemoment Irma Hardisurya berkompetisi dengan Busana Renang di Pemilihan Miss Indonesia 1969 yg digelar di Ramayana Room, Hotel Indonesia Jakarta. Gadis asal Bandung itu pada akhirnya memenangkan kontes tersebut dan ditunjuk untuk mewakili Indonesia di ajang Miss International 1969 dan Miss Asia Pacific 1970. Di ajang Miss Asia Pacific Irma mendapakan gelar Miss Friendship. Sc : Facebook Hotel Indonesia Kempinski Jakarta | Facebook". www.facebook.com. Retrieved 2024-09-13.
  2. ^ Amini, Mutiah (2005). "Dinamika Pemilihan "Putri Indonesia" pada Masa Orde Baru" (PDF). Laporan Penelitian. Yogyakarta – via Universitas Gadjah Mada.
  3. ^ a b c "Tribute To Irma Hardisurya". Jakarta Fashion Week. 3 November 2014. Retrieved 13 September 2024.
  4. ^ "Detail Encyclopedia Irma Priscilla Hardisurya". jakarta.go.id. Archived from the original on 17 September 2017. Retrieved 17 September 2017.
  5. ^ "Miss Asia Quest 1970". Veestarz. Archived from the original on 17 September 2017. Retrieved 17 September 2017.
  6. ^ "Color & Image Consultant". Tokoh Indonesia. Retrieved 13 September 2024.
  7. ^ "Irma… Congratulations !". FashionPro Magazine. 27 November 2014. Archived from the original on 17 September 2017. Retrieved 15 February 2015.