"Ikot-Ikot" (transl.Round and Round) is a 2013 hit song recorded by Filipino singer-actress Sarah Geronimo. Written by Thyro Alfaro, it was produced by Jumbo "Bojam" de Belen and released under Viva Records. The song served as the lead single off Geronimo's 2013 platinum album Expressions. It became available for digital download on July 22, 2013 but before its release date, the song was sent to different radio stations across the Metro Manila on the second week of July. The song garnered "Song of the Year" nominations from major music award giving bodies in the Philippines including the Awit Awards and Myx Music Awards.
Critical reception
Joseph R. Atilano of Inquirer.net gave a positive review, noting that "Ikot-Ikot" is an excellent choice to be the lead single from the album because "It isn't boring to listen to." "Sarah delivers her vocals with a sense of urgency that matches the upbeat pace of 'Ikot-Ikot'", he added. At the end, he gave the song a "Thumbs Up!".[1]
Music video
Background and release
The music video was directed by Paul Basinillo, co-directed by Sarah Geronimo, and choreographed by Georcelle Dapat-Sy of G-force.[2] The music video was premiered on Viva Music's official YouTube Channel on October 19, 2013. The music video has reached 3,498,691 YouTube views as of October 19, 2014, a year after it was released.[3]
Live performances
Geronimo performed the song on different TV shows and Awards Night. She sang the hit single on ASAP 18 for her 25th birthday celebration.[4] She also performed the song on ABS-CBN's noontime show It's Showtime on October 19, 2013.[5]
