The lyrics tackle Nigrutin and Gru's career, drawing parallels that people still respect their artistry after their initially rise to prominence.[11] Similar to his previous single Biću tu, it contained provocative lyrics about prostitution and issues of popularity.[12] With production done by Andonov and Aleksandar Stanojević, I dalje me žele was recorded after Gru's 3-year hiatus, in efforts to assert fame yet again.[13] According to a 2018 interview by Balkan Info, Andonov stated that "I dalje me žele was a step in the right direction, in harmony with the evolution of underground hip-hop".[14]
Music video
Ajs Nigrutin (left) and Dalibor Andonov (right) wrote the song in 2010
The music video for I dalje me žele was recorded in Belgrade, Pančevo and Dimitrovgrad as the dominant places where Andonov spent his life.[15] In the scenes filmed in Belgrade, Andonov is rapping in the Vojislava Ilića 86 street of Voždovac, near the night club Excellent. In Pančevo, Nigrutin and Gru are in the Central Pančevo Club performing with Ivana Stamenković Cindy from the Belgrade-based pop-folk recording act Models on stage.[16] In the scenes in Dimitrovgrad, Andonov is walking through his childhood neighbourhood of Babušnica, and is performing with Nigrutin in the Hemija Dimitrovgrad Club. In the Hemija Dimitrovgrad Club, a guest appearance by Maldivian performer and model of Serbian descent Una Grujić is featured.[17][18] The video was directed by Serbian director Milan Mima Babović, and co-directed by Serbian artist Uroš Kilibarda Stanić.[19]
Reception
I dalje me žele received generally positive reviews by critics.[20][21] Montenegrin music critic and hip-hop veteran Zoran Jovanović described the song as "the perfect return after a hiatus, with refreshed motifs of rap, wrapped up in a modern production".[22][23] Singer-songwriter and critic Nenad Baraljić credited the song in a segment in Stani na put, stating that "the song is an essential Balkan rap classic, leaning more towards commercialisation than underground".[24]
