I Decided is a concept album that centers around the idea of rebirth.[1] In January 2017, during an episode of The Tonight Show Starring Jimmy Fallon, Big Sean confirmed that both men on the album cover are him—a present-day version to the left and an older version of himself to the right.[2]
Speaking to Zane Lowe about I Decided, Sean explained the title of the project: "[the title] means so many things. I feel like life is all about the decisions you make. This is what I decided. That's why I put a period on the end of it—because this is definitive."[3] He also cited Kanye West as an inspiration to his creative process behind the album in an interview with Fact: "He helped me learn how to make albums", and although West is absent from the record, the Detroit-based rapper exclusively told Capital XTRA that he was very influential in the project – helping to shape many songs."[4][5] West is also credited as one of the album's executive producers.[6]
"Moves" was first released as the album's promotional single on December 22, 2016.[8][9][10] The track was later serviced to rhythmic radio on January 10, 2017, as the album's second single.[11] The track was produced by Fuse, co-produced by Tre Pounds, with additional production by Maximilian Johnson.[6]
The album's third single, "Jump Out the Window", was released to urban radio on May 2, 2017.[12] The track was produced by Key Wane, with additional production by Hey DJ Camper.[6]
Promotional singles
The album's promotional single, "Halfway Off the Balcony", was released on January 18, 2017.[13] The track was produced by Amaire Johnson, with additional production by Maximilian Jaeger.[6]
Performances
In January 2017, Big Sean performed "Bounce Back" along with "Sunday Morning Jetpack" on Saturday Night Live.[14]
I Decided was met with generally positive reviews. At Metacritic, which assigns a normalized rating out of 100 to reviews from professional publications, the album received an average score of 67, based on 13 reviews.[16] Aggregator AnyDecentMusic? gave it 6.0 out of 10, based on their assessment of the critical consensus.[15]
Neil Z. Yeung from AllMusic wrote: "While I Decided. may not light up the club like his past efforts, it shines a different, more nurturing light onto deeper parts of his soul."[17] Andy Belt of Consequence said, "I Decided. is a fresh statement that proves Big Sean is continuing to evolve".[19] Eric Renner Brown of Entertainment Weekly said, "It's a supremely listenable album, loaded with comfort-food hip-hop fit for booming club sound systems and earbuds on the subway alike. It's also Sean's most cohesive, personal work to date".[20] A. Harmony of Exclaim! said, "Big Sean exhibits growth and wisdom on I Decided., and that's definitely worth a listen. This is a solid effort".[21] Colin Groundwater for Pretty Much Amazing stated that "on his fourth studio album, he positions himself as hip-hop's poster-boy for all of these qualities [hard work, sacrifice, persistence, gratitude], but in rapping about such unassailable ideas, he comes away with uninteresting results".[24]HipHopDX stated, "Is it going to be the album of the year? No. But it's a very high quality, and very enjoyable".[22] Preezy of XXL said, "Big Sean rises to the occasion on I Decided., arguably the best album of his career, and one that secures his spot as one of the top five artists in hip-hop today".[26] Jack Dolan of Clash said, "While it's undoubtedly a solid addition to Sean's catalogue, at the end of I Decided. it's the flows and instrumentals that are left with the listener, having upstaged what Sean is actually trying to say".[18]
Matthew Strauss of Pitchfork said, "While he has become incrementally more skilled over the years, not much else has changed. Throughout I Decided., Sean conflates the passing of time with growth and progress. Nothing on I Decided., however, suggests that he has gained perspective worth sharing or to which he should devote a whole album".[23] S. David of Tiny Mix Tapes said, "He is not a bad rapper, simply an average evangelist, and I Decided. is the latest chapter in his average brand of hero-worshiping gospel. He is a welcome change from the inheritors and the try-hards; he brings a tired smile to the face".[27] Writing for Rolling Stone, Brittany Spanos concluded: "As always, his earnestness is believable. Every moment he counts his blessings – like on the casually catchy single "Bounce Back" – you root for him. He embraces his underdog status, especially since he is most often pitted against and working with rap's biggest personalities, like Kanye West, Drake, and Kendrick Lamar. More often than not, however, he gets swallowed by the larger-than-life brands and presences of those he surrounds himself with, like Eminem who steals Sean's thunder with the quality, agility and fire of his guest verse on "No Favors"."[25]
I Decided debuted at number one on the US Billboard 200 chart, earning 151,000 album-equivalent units, (of which 65,000 were pure album sales) in its first week.[30] This became Sean's second US number-one album.[30] In its second week, the album dropped to number three on the chart, earning an additional 66,000 units.[31] In its third week, the album dropped to number six on the chart, earning 49,000 more units.[32] As of September 2017, the album has earned 724,000 album-equivalent units in the US.[33] On October 25, 2017, the album was certified platinum by the Recording Industry Association of America (RIAA) for combined sales, streaming and track-sales equivalent of over a million units in the United States.[34]I Decided was ranked as the 20th most popular album of 2017 on the Billboard 200.[35]
^ abcdef"I Decided. – Credits". uknowbigsean. Big Sean. Archived from the original on February 3, 2017. Retrieved February 3, 2017.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
^ abGroundwater, Colin (February 6, 2017). "Review: Big Sean, I Decided". Pretty Much Amazing. Archived from the original on February 11, 2017. Retrieved February 7, 2017.