I Can't Believe It's Yogurt!

I Can't Believe It's Yogurt
Company typeFranchise
IndustryRestaurant
Founded1977; 47 years ago (1977) in Dallas, Texas
HeadquartersMarkham, Ontario, Canada
ProductsFrozen yogurt
ParentYogen Früz
Websiteicbiy.com

I Can't Believe It's Yogurt is a chain of stores that serves soft-serve frozen yogurt products in the United States. The company has franchised and company-owned stores and non-traditional partnerships for licensing its products.

History

I Can't Believe It's Yogurt! was founded in 1977 by Bill and Julie Brice from Dallas, Texas.[1] Later, it was owned under parent company Brice Foods. In 1984, it sued TCBY, whose company name was originally "This Can't Be Yogurt!". The lawsuit forced TCBY to change its name to "The Country's Best Yogurt!".[2]

I Can't Believe It's Yogurt! was acquired by Yogen Früz[3] in 1996.

1991 Austin massacre

Main article: 1991 Austin yogurt shop murders

In 1991, four young girls were murdered in an I Can't Believe It's Yogurt! shop in Austin, Texas. The case remains unsolved.

References

  1. ^ Christine Stube (February 1990). "I Can't Believe It's Yogurt! Dallas". Dairy Foods: 62. Archived from the original on June 14, 2009. Retrieved November 16, 2008.
  2. ^ Stevenson, Seth (May 3, 2004). "Alphabet Soup – Now what does KFC stand for?". Slate. Retrieved July 13, 2014.
  3. ^ "I Can't Believe It's Yogurt Franchise". FranchiseAdvantage.com. Archived from the original on February 23, 2009. Retrieved March 18, 2010.
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