I Borghi più belli d'Italia[a] (Italian:[iˈborɡipjubˈbɛllidiˈtaːlja]) is a non-profit private association of small Italian towns of strong historical and artistic interest,[2] that was founded in March 2001 on the initiative of the Tourism Council of the National Association of Italian Municipalities, with the aim of preserving and maintaining villages of quality heritage.[3] Its motto is Il fascino dell'Italia nascosta ("The charm of hidden Italy").[4]
Founded to contribute to safeguarding, conserving and revitalizing small villages and municipalities, but sometimes even individual hamlets, which, being outside the main tourist circuits, they risk, despite their great value, being forgotten with consequent degradation, depopulation and abandonment.[5] Initially the group included about a hundred villages, which subsequently grew up to 361 in 2023.[1]
In 2012, the Italian association was one of the founding members of the international association The Most Beautiful Villages in the World, a private organization that brings together various territorial associations promoting small inhabited centres of particular historical and landscape interest.[6]
Description
Admission criteria
The criteria for admission to the association meet the following requirements: integrity of the urban fabric, architectural harmony, livability of the village, artistic-historical quality of the public and private building heritage, services to the citizen as well as the payment of an annual membership fee.[7]
Initiatives
The association organizes initiatives within the villages, such as festivals, exhibitions, fetes, conferences and concerts that highlight the cultural, historical, gastronomic and linguistic heritage, involving residents, schools, and local artists.[8] The club promotes numerous initiatives on the international market.[9][10][11][12][13][14] In 2016, the association signed a global agreement with ENIT,[15] to promote tourism in the most beautiful villages in the world.[16] In 2017, the club signed an agreement with Costa Cruises[17] for the enhancement of some villages, which are offered to cruise passengers arriving in Italian ports aboard the operator's ships.[18]
^Variously translated as "the most beautiful villages of Italy", "Italy's most beautiful villages", "Italy's most beautiful towns" and "Italy's prettiest villages".
^Splendiani, Simone (2017). Destination management e pianificazione turistica territoriale: Casi e esperienze in Italia (in Italian). Franco Angeli. p. 52.
^"Regolamento"(PDF) (in Italian). Retrieved 28 July 2023.