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IMbesharam

IMbesharam
IndustryE-commerce
Founded2013
FounderRaj Armani and Salim Rajan
Websitein.imbesharam.com

IMbesharam is an Indian e-commerce website that sells sex toys, sexual wellness products and accessories. It was founded in 2013[1] by Raj Armani and Salim Rajan. The website sells sex toys,[2] vibrator, butt plug, dildo, accessories such as lingerie and strap-ons, sexual wellness products such as lubricants and condoms,[2] and other products such as games and edible underwear.[2][3]

Founding

IMbesharam was founded in 2013 by entrepreneurs Salim Rajan and Raj Armani in response to the lack of comprehensive online resources catering to adult needs in India.[4]

Business model

According to a 2020 article by Mint, three of the brand's five best-selling products were female vibrators.[5] Among the company's customers, 54% were women and 46% were men. According to a 2022 estimate, the company was projected to exceed ₹400 million in sales by 2023.[6]

In 2022, IMBesharam provided seed funding to the Sangya Project, an Indian sex-tech startup, to manufacture inexpensive sexual wellness products and sex toys in India.[6]

In February 2026, IMbesharam CEO Raj Armani appeared on the Dr. Cuterus podcast, produced by iDiva, India's largest women's lifestyle network, to discuss the Indian sexual wellness market. Armani stated that the sex toy market in India had doubled every seven to eight months since 2020, compared to a global average of doubling every six years.[7]

In February 2026, IMbesharam participated as an official vendor at Zepto Prom Night, a consumer event held in India, where the company set up a product experience hub.[8]

Cooperations

IMbesharam has partnered with Lovense.[9] Additionally, IMbesharam has partnered withadult actress Sunny Leone to launch exclusive product lines and promotional campaigns.[10]

Awards and recognition

In 2015, IMbesharam won the XBIZ Award for Online Retailer of the Year – Boutique.[11]

In January 2026, IMbesharam won the XMA Award for Online Retailer of the Year at the 2026 XMA ceremony held at the Hollywood Palladium in Los Angeles.[12][13]

References

  1. ^ "Pleasure seekers from non-metros drive up sex toys sales". Hindustan Times. 1 October 2016. Retrieved 13 January 2023.
  2. ^ a b c "6 best sexual pleasure and wellness brands to shop from – all homegrown!". GQ India. 25 May 2022.
  3. ^ "Batman of bedrooms: Trials and triumphs of an erotic ecommerce startup". Tech in Asia. Retrieved 19 February 2024.
  4. ^ "Startups like ImBesharam, ThatsPersonal go into war zone to capture a share of Rs 2,500-crore adult toys market". The Economic Times. Retrieved 19 February 2024.
  5. ^ "Atmanirbhar Bharat: Made-in-India sex toys coming soon". Mint. 18 June 2020. Retrieved 13 January 2023.
  6. ^ a b "Is it sextech brand IMBesharam's phata-poster-nikla-hero moment?". Moneycontrol.com. 21 September 2022. Retrieved 13 January 2023.
  7. ^ "Raj Armani Discusses India's Sexual Wellness Boom With Dr. Cuterus". XBIZ. 4 March 2026. Retrieved 3 April 2026.
  8. ^ "Besharam Brings Sexual Wellness to Zepto 'Prom Night' Event". XBIZ. 2026. Retrieved 3 April 2026.
  9. ^ "Lovense Inks Deal With IMbesharam for Distribution in India". XBIZ. Retrieved 19 February 2024.
  10. ^ "Sunny Leone excited about imbesharam.com". India Today. Retrieved 19 February 2024.
  11. ^ "2015 XBIZ Award Winners Announced". XBIZ. 22 January 2015. Retrieved 3 April 2026.
  12. ^ "2026 XMA Winners Announced". XBIZ. 18 January 2026. Retrieved 3 April 2026.
  13. ^ "XMA Prize For IMbesharam". Erotic Trade Only. 6 February 2026. Retrieved 3 April 2026.

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