Hsin Tung Yang specializes primarily in meat and pork products such as pork sung (肉鬆; i.e. "meat floss"), and bakkwa (肉乾; i.e. pork jerky).[3] In recent years the company has expanded production into dried mullet roe and various Chinese tea snacks.[citation needed] In addition to its retail stores, the company also manages service areas and stores in airports.[4] As of 2011, the company has over 70 retail stores in Taiwan.[3]
History
Hsin Tung Yang was founded by Mai Hsin-Fu[5] and first started operations in 1967[6] under the name "Hsin Tung Yang Barbeque Meat Company" (新東陽燒臘行), and established itself as a company in 1972 as "Mai's Hsin Tung Yang Food Co. Ltd" (麥氏新東陽食品股份有限公司).[4][7] In 1979, Hsin Tung Yang USA was established in San Francisco, California, USA.[3]
In 1988, the company had expanded to 46 branches in Taiwan, Hong Kong, Canada, and the United States, producing over 3600 varieties of food items.[1] In November 1988, the company began construction on a new factory in Ipoh, Malaysia with the intent of relocating some of its food operations there due to rising market costs and market expansion.[1] In 1991, the company was publicly listed on the Taiwan Stock Exchange.[4][8] In May 2008, the company's pork sung was pulled from supermarket shelves in Hong Kong after the asthma drug clenbuterol was found in its products.[9]
