How to Cook That

How To Cook That
How To Cook That homepage screenshot
Type of site
Website & YouTube channel
HeadquartersSydney, Australia[1]
OwnerAnn Reardon[2]
Created byAnn Reardon
EditorAnn Reardon
URLwww.howtocookthat.net
RegistrationYoutube in 16 April 2011
Users4.9 million as of 24 July 2022
Launched16 April 2011
Current statusActive

How To Cook That (often stylised as H2CT) is an Australian website and YouTube baking channel that provides video recipes on baking and decorating themed cakes, desserts, chocolate creations and other confectionery. Launched as a website in 2011 by founder Ann Reardon, it later gained more than 4 million followers on YouTube, surpassing more than 15.3 million video views per month. The channel has been featured in major publications, including Forbes, The Huffington Post, and The Sydney Morning Herald.

History

How To Cook That was founded by Ann Reardon in 2009. Prior to becoming a YouTube personality, she worked as a qualified food scientist and dietitian.[3] She left the field of food to work with youth as a youth pastor[1] in a low socioeconomic area in Western Australia.[4] She self-catered for various events. During that time, Reardon taught many of the young people how to cook in her own kitchen.[3]

In 2008, Reardon moved to Sydney, Australia, with her family and initially launched How To Cook That as a website that contained both video recipes and an online shop.[4] The site was launched after she had her third son as something to keep her mind active during night feeds.[4] Reardon wrote a single recipe post each week and made occasional videos to complement the recipes.[4] The videos were too large for the site so she uploaded them to YouTube and embedded them into the website.[4] As the popularity of the videos grew, Reardon started uploading them more frequently.

Views started in the thousands and grew to millions, attracting media attention.[5] In 2013, Reardon was contacted by the BBC to produce a cake for the 50th anniversary of Doctor Who. She made a chocolate Dalek cake that was later featured on the BBC as well as Variety.[5] The same year, Reardon signed an agreement with DECA, a YouTube multi-channel network based in the United States.[5] She also began a brand partnership in December 2013, using appliances by Breville who supplied her with products for giveaways.[6]

Subscriber numbers grew rapidly with the increased media attention and by February 2014 the channel had 450,000 subscribers and averaged 3.7 million video views per month, making it Australia's most popular YouTube baking channel and the third most popular worldwide.[5] By August of that same year, it had over 770,000 subscribers and received more than 5.3 million video views for the month.[4] At the end of 2014, the channel surpassed 1,000,000 subscribers, with over 100 million views in total, and was featured in Tubefilter News. By February 2015, the channel was attracting 14 million views in a single month.[3]

Content

Recipes on How To Cook That feature mainly desserts, including cakes decorated as cartoon characters, social media logos, and giant classic candy bars.[3] Some of the most popular include a 5 lb Snickers bar, an Instagram cake,[4] and a giant Kit Kat chocolate.[7] The Instagram cake was featured in The Huffington Post as well as over 500 websites.[5][8] The recipe for an Avengers cake was featured in an article on CNET,[9] and Reardon also developed a recipe for a YouTube cake.[10] The website sells its own products, including cake templates.[5]

In addition to the website and YouTube channel, Reardon released a mobile app called Surprise Cakes in the Apple Store and on Google Play. It is considered the world's first augmented reality app for cakes and was inspired by a gaming app.[11] The app allows users to make a cake come to life with 3D moving dragons, unicorns, rainbows and fireworks.[12]

Other reoccurring segments include:

  • Clever or Never: where Reardon (usually accompanied by her husband Dave) tests a bunch of kitchen gadgets to see how useful they are.
  • Teeny Weeny Baking: where Reardon makes recipes in a dollhouse fitted with a fully functioning kitchen.[13] Her miniature baking includes making tiny eggs using sodium alginate.[14]
  • 200 year old recipes: where Reardon makes recipes from her collection of old cook books, most of which are between 100-200 years old. She also makes more historically significant recipes, including the first recipe written down in English.
  • Cake Rescue: where Reardon tries to rescue viral cake fails.
  • Secret Recipes: where Readon tries to recreate foods with closely guarded recipes such as Coca-Cola, Vegemite, and Cadbury Flake.
  • Hit Or Myth: where Reardon tests baking hacks to see how useful they are.
  • The Sweetest Thing: where Reardon travels across Australia, talking to pastry chefs to learn more about their passion and the creation of a specific cake. This series was made as part of an arts grant that Reardon received, so it had a much higher production value then what she was making at the time.
  • Exposing the food industry: where Reardon gives an insight into a particular part or problem within the food industry. Some topics have included: chocolate, false advertising, artificial food dyes, milk and health food.
  • Giant Chocolate Bar: where Reardon makes a giant version of a well known chocolate bar, and donates it to a person or charity "doing giant things."
  • Viewer Challenges: where Reardon attempts challenges sent in by her viewers, including creating the Minecraft cake with only the ingredients listed in the game, and following a Bob Ross tutorial but using chocolate instead of paint.
  • Gingerbread House: a yearly Christmas series where Reardon makes a unique (and rather complex) gingerbread house.
  • Debunking videos: Reardon aims to recreate techniques, recipes, and "food hacks" (recipes that claim to present an easy way to make an existing dish or a new one) from popular videos to show that they are often faked or otherwise misleading, and to warn viewers of dangerous trends.[15] Reardon often debunks and calls out large content farms such as Five Minute Crafts, First Media, So Yummy, Troom Troom, Buzzfeed and YumUp, as well as many other channels producing recipe and life hack content that is often fake (ice cream frosting), dangerous (wrapping someone's head in plastic wrap to avoid onion fumes), irresponsible (washing clothes with eco soap in a natural stream), useless (using a toilet lid as a portable table), and unnecessarily complicated (cutting a cake with toothpicks and dental floss). Reardon often says that these videos are "the fake news of the baking world."[16]

See also

References

  1. ^ a b "HowToCookThat : Cakes, Dessert & Chocolate | About howtocookthat.net - HowToCookThat : Cakes, Dessert & Chocolate". How To Cook That. Archived from the original on 9 November 2023. Retrieved 15 November 2022.
  2. ^ Ham, Larissa (26 March 2014). "How to cook your way to YouTube success". Good Food. Archived from the original on 9 November 2023. Retrieved 14 March 2015.
  3. ^ a b c d Gutelle, Sam (22 January 2015). "YouTube Millionaires: Ann Reardon Knows 'How To Cook That'". Tube Filter News. Archived from the original on 4 December 2020. Retrieved 14 March 2015.
  4. ^ a b c d e f g Strauss, Karsten (29 August 2014). "YouTube Star Uses Sugar To Attract An Army Of Followers". Forbes. Archived from the original on 2 April 2015. Retrieved 14 March 2015.
  5. ^ a b c d e f Dunn, Claire (18 February 2014). "Meet our YouTube baking queen". The Sydney Morning Herald. Archived from the original on 9 November 2023. Retrieved 14 March 2015.
  6. ^ Longwell, Todd (17 July 2014). "Broken mixer spawns brand integration for YouTUbe cooking star". StreamDaily. Archived from the original on 14 May 2021. Retrieved 14 March 2015.
  7. ^ "Man Makes Giant KitKat For Girlfriend: Drool, Then See How He Did It". The Inquisitr. 21 December 2014. Archived from the original on 18 May 2017. Retrieved 14 March 2015.
  8. ^ Tepper, Rachel (11 September 2013). "Instagram Cake By Ann Reardon Will Take Your Breath Away". The Huffington Post. Archived from the original on 14 September 2017. Retrieved 15 March 2015.
  9. ^ Franco, Michael (13 March 2015). "Hulk's fist smashes through this Avengers cake you can assemble". CNET. Archived from the original on 3 March 2016. Retrieved 14 March 2015.
  10. ^ Landis-Shack, Nora (2 June 2014). "How to Make an Edible YouTube Play Button Cake". Food Beast. Archived from the original on 3 September 2021. Retrieved 14 March 2015.
  11. ^ Dunn, Claire (18 February 2015). "Meet our YouTube baking queen". The Age. Archived from the original on 9 November 2023. Retrieved 14 March 2015.
  12. ^ Avenell, Patrick (26 September 2014). "Breville offering free Gingerbread House kit with Scraper Mixer Twin sales". Appliance Retailer. Archived from the original on 9 November 2023. Retrieved 14 March 2015.
  13. ^ "Teeny Weeny Challenge How Small Can I Bake? How To Cook That Ann Reardon". 5 October 2017. Archived from the original on 12 April 2021. Retrieved 6 July 2020 – via www.youtube.com.
  14. ^ "Where do my mini eggs come from? - HowToCookThat : Cakes, Dessert..." 26 June 2020. Archived from the original on 18 June 2021. Retrieved 26 October 2020.
  15. ^ "The woman busting dangerous viral food and cooking hacks". 7NEWS. 30 January 2022. Archived from the original on 20 May 2023. Retrieved 20 June 2022.
  16. ^ "The fake 'kitchen hacks' with billions of views". BBC News. Archived from the original on 7 March 2023. Retrieved 7 March 2023.