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House of Intuition

For the astrological concept, see House (astrology).

House of Intuition is an American chain of metaphysical and spiritual supply stores, with locations in California and Florida.[1] Founded by Alex Naranjo and Marlene Vargas during a period of bankruptcy,[2] the original store is located in the Echo Park neighborhood of Los Angeles.

A modern variety of botánica,[3][4] House of Intuition is known for products including manifestation candles, crystals, and altar supplies,[5] and psychic services including astrological and tarot card readings.[6]

Naranjo and Vargas authored a book called Your Intuition Led You Here: Daily Rituals for Empowerment, Inner Knowing and Magic, released in December 2021 by Penguin Random House.[7][8]

Locations

References

  1. ^ a b Breen, Amanada (September 15, 2022). "This Couple Lost Everything When the Housing Market Crashed. But Manifesting 'Magic' Helped Them Launch a Metaphysical Brand With 10 Stores". Entrepreneur. Archived from the original on August 15, 2025. Retrieved January 28, 2026.
  2. ^ Vujić, Katja (November 4, 2022). "They Started a Business While Bankrupt". The Cut. New York. Archived from the original on January 6, 2026. Retrieved January 26, 2026.
  3. ^ Mejia, Zameena (October 27, 2023). "Botánicas, a Staple in Latine Neighborhoods, Supply More Than Magic". Refinery29. Retrieved January 28, 2026.{{cite web}}: CS1 maint: deprecated archival service (link)
  4. ^ Bosselman, Haley (August 16, 2022). "How House Of Intuition Built An Inclusive Spirituality Center For Los Angeles". Modern Luxury. Retrieved January 28, 2026.{{cite web}}: CS1 maint: deprecated archival service (link)
  5. ^ "What Are Niche Stores? 20 Examples of Niche Ecommerce Brands". Shopify. December 17, 2025. Retrieved January 28, 2026.{{cite web}}: CS1 maint: deprecated archival service (link)
  6. ^ Nittle, Nadra (October 30, 2020). "'We're reclaiming these traditions': Black women embrace the spiritual realm". NBC News. Retrieved January 28, 2026.{{cite web}}: CS1 maint: deprecated archival service (link)
  7. ^ Alejandrez-Prasad, Jasmin (November 3, 2021). "The House of Intuition's LGBTQ+ Latinx Founders Have a New Book That's Literally Magic". PopSugar. Retrieved January 28, 2026.{{cite web}}: CS1 maint: deprecated archival service (link)
  8. ^ Molina, Alejandra (January 14, 2022). "House of Intuition founders want you to tap into your 'inner magic'". Religion News Service. Retrieved January 28, 2026.{{cite web}}: CS1 maint: deprecated archival service (link)
  9. ^ Villalobos, Julissa (February 11, 2022). "Intuition leads Long Beach residents to metaphysical store". Long Beach Current. Archived from the original on January 26, 2026. Retrieved January 26, 2026.

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