The Houlgate System was a college football ranking method based on strength of schedule[1] that was syndicated nationally in the 1930s through 1950s. The system was created by Carroll Everard "Deke" Houlgate (May 8, 1905—July 31, 1959), a Los Angeles-based college football statistician and historian.
Starting in 1945 Houlgate selected competitors for the Futility Bowl, a hypothetical post-season matchup between the nation's two lowest-ranked teams. This bowl game to determine the country's worst team would be held in Death Valley in an empty stadium.[2]
Houlgate was the author of The Football Thesaurus, a leather-bound compilation of game scores, football history, and team facts.[3] The thesaurus was released in two editions in 1946[4] and 1954.[5] Houlgate released annual supplements for the 1954–1958 seasons until his death in 1959.[5]
The NCAA recognizes the Houlgate System as a "major selector" of college football national championships and lists the system's post-bowl selections, as published in the 1954 edition of The Football Thesaurus,[5] in the official NCAA records book.[6]
Houlgate was born in Peru, Nebraska, on May 8, 1905. He graduated from Ventura High School and attended the University of Southern California. He served in the Air Force during World War II and died at the Wadsworth Veterans Administration Hospital in Los Angeles, California, on July 31, 1959, at age 54.[7] Houlgate's wife, Dorothy P. Houlgate, was considered "one of the leading feminine football experts" and assisted with the annual football ratings; she died in August 1959, less than a month after the death of her husband.[8]
In his career in public relations for the American Gas Association, Houlgate is known for coining or popularizing the phrase "Now you're cooking with gas!" and planting the phrase with writers for Bob Hope's radio programs in an early example of product placement.[9]
The Houlgate System is listed as a "major selector" of national championships in the NCAA Football Bowl Subdivision Records book.[10]
Contemporary National champions under the Houlgate System were awarded the Foreman & Clark Trophy.[61] The award was sponsored by the Los Angeles department store and given to the No. 1 team in the contemporary pre-bowl final rankings.[62]
In 1945, Houlgate also initiated his selections for the Futility Bowl matching the two worst college football teams in a fictional football game to be played in Death Valley.[2] His annual picks for the Futility Bowl included: (1) Worcester Polytechnic Institute and Wooster in 1945;[2] (2) Kansas State and Carnegie Tech in 1947; (3) Kansas State and Montana State in 1948;[85] (4) BYU and Rhode Island State in 1949;[86] and (5) Davidson and Montana in 1951.[87]
In the Huddle with Deke Houlgate: College Football from 1869 through 1953; Annual Supplements for 1954–1958
Last year Stanford was [Houlgate's] choice and the presentation of the trophy was scheduled to take place after the Alabama–Stanford battle.
In recognition of their outstanding ability on the gridiron, the Mustangs were awarded several trophies, most significant being the coveted national championship honors. SMU is the first Southwest team to receive the Knute K. Rockne Memorial Trophy. Equally prized is the Deke Houlgate Cup, which designates the Ponies national champions of 1935.
The Foreman and Clark trophy, emblematic of the National football championship, won by SMU in 1935, will be sent to LSU ... awarded the trophy for the past season under the ratings of Deke Houlgate, Los Angeles, grid statistician.
Rated No. 1 team of the country by the Deke Houlgate system, the Tigers were presented with a beautiful national championship trophy by a Los Angeles firm.
Final ratings: 1. Tulane, B, 36
The Deke Houlgate system of rating football teams today placed the Golden Gophers of Minnesota in the top spot in national standings. Houlgate, making his final selections, nominated the Navy for second place and Alabama for third.
C.E. (Deke) Houlgate, noted football statistician, placed Army on top and UCLA second today in his final ratings of the nation's gridiron teams for the 1946 season.
Results of those post-season bowl games made several important changes in national rankings for the past season. No change was great enough, however, to dethrone mighty Michigan, football champion for the second straight year.
Tennessee is the collegiate champion of the U.S. grid for the 1950 season following finals in the various big bowls.
Following the various bowl games he made some slight adjustments in his final ratings, but without disturbing Ohio State, Oklahoma, UCLA, and Notre Dame which he originally had placed at the top in the order named. 'The Buckeyes not only made their claims to the national championship more emphatic by defeating Southern California, 20–7, in the Rose Bowl...'
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