Hotel Sogo

For other uses, see Sogo (disambiguation).
Hotel Sogo
Product typeHotel chain
OwnerGlobal Comfort Group Corporation
CountryPhilippines
Introduced1992
MarketsPhilippines
TaglineSo clean... So good!
Websitewww.hotelsogo.com

Hotel Sogo (ホテル ソウゴ, Hoteru Sougo) is a hotel chain in the Philippines managed and owned by the Global Comfort Group Corporation, which also owns the Icon Hotel and Eurotel hotel chains.[1] Currently, the hotel group has 34 hotels over Metro Manila and 14 in 11 other provinces.[2] The hotel generally display a lodging with a Japanese theme.

History

Hotel Sogo was established by two individuals in 1992. One was a hotel professional who was involved in the hotel industry for 20 years and the other was a commercial developer and a contractor with an "AAA" license. The word "Sogo" was included as part of the hotel's chain name which mean "harmony" and adopted a Japanese theme.[3][4] In the Philippines, the hotel brand brought many innovation to the hospitality industry by introducing free wifi, giving skateboards to the floor personnel, and launching a 24/7 call center.[4]

In 2016, Hotel Sogo launched the hoverboard-based service. The waiters of the hotel chain are using the self-balancing two-wheel electrical motorized boards, locally known as hoverboard for F&B drive-in services.[5] In February 2019, Hotel Sogo launched a new, simpler design throughout its branded locations.[4]

Branches

As of February 2019, the Global Comfort Group Corp manages 39 Hotel Sogo branches in the country.[1]

References

  1. ^ a b Galang, Vincent Mariel (1 February 2020). "Hotel Sogo targets to have over 50 branches by 2020". BusinessWorld. Retrieved 4 February 2021.
  2. ^ Sogo Hotels in Manila, Trails.com, Inc. Retrieved 2012
  3. ^ "About Us". Hotel Sogo. Archived from the original on 21 March 2012. Retrieved 18 March 2016.
  4. ^ a b c "A glimpse into largest chain Hotel Sogo's future". Panay News. 2019-02-12. Retrieved 2020-01-27.
  5. ^ "LOOK: Sogo uses 'hoverboards' to deliver food". ABS-CBN News. January 6, 2016. Retrieved March 1, 2016.


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