In visual art, horror vacui (Latin for 'fear of empty space'; UK: /ˌhɒrəˈvækjuaɪ/; US: /-ˈvɑːk-/), or kenophobia (Greek for 'fear of the empty'),[1] is a phenomenon in which the entire surface of a space or an artwork is filled with detail and content, leaving as little perceived emptiness as possible.[2] It relates to the antiquated physical idea, horror vacui, proposed by Aristotle who held that "nature abhors an empty space".[3]
Origins
Italian art critic and scholar Mario Praz used this term to describe the excessive use of ornament in design during the Victorian age.[4] Other examples of horror vacui can be seen in the densely decorated carpet pages of Insular illuminated manuscripts, where intricate patterns and interwoven symbols may have served "apotropaic as well as decorative functions."[5] The interest in meticulously filling empty spaces is also reflected in Arabesque decoration in Islamic art from ancient times to present. The art historian Ernst Gombrich theorized that such highly ornamented patterns can function like a picture frame for sacred images and spaces. "The richer the elements of the frame," Gombrich wrote, "the more the centre will gain in dignity".[6]
Another example comes from ancient Greece during the Geometric Age (1100–900 BCE), when horror vacui was considered a stylistic element of all art. The mature work of the French Renaissance engraver Jean Duvet consistently exhibits horror vacui.
The artwork in the Where's Wally? series of children's books is a commonly known example of horror vacui, as are many of the small books written or illustrated by the macabre imagination of Edward Gorey.
The Tingatinga painting style of Dar es Salaam in Tanzania is a contemporary example of horror vacui. Other African artists such as Malangatana of Mozambique also fill the canvas in this way.
There is a relationship between horror vacui and its inverse phenomenon, value perception. Commercial designers favor visual clarity in window displays and advertising in order to appeal to affluent and well-educated consumers, on the premise that understatement and restraint appeals to more affluent and educated audiences.[4]
In a study, clothing stores were surveyed to find patterns and relationship between how efficiently the store's real estate was used and the store's brand prestige; Bulk sales shops and chain stores were found to fill their window displays to maximum capacity, effectively exhibiting the principle of horror vacui, while high-end boutiques often used their space sparsely with no price tags. The assumption was that if passersby needed to know the price, they could not afford it.[7]
^Carrier, David (2008). A world art history and its objects. University Park, Pa.: Pennsylvania State University Press. p. 12. ISBN9780271036069. OCLC1080549502.
^William Lidwell, Kritina Holden, Jill Butler (2010). Universal Principles of Design. Rockport Publishers, Inc. ISBN978-1-59253-007-6.{{cite book}}: CS1 maint: multiple names: authors list (link)