The team was formed by Ken Block as Monster World Rally Team at the beginning of 2010 as a platform for him to compete at world championship level. The team, sponsored by Monster Energy, ran a 2011-spec Ford Fiesta RS WRC for Block and co-driver Alex Gelsomino at selected events in the World Rally Championship. In 2013 the team was renamed to Hoonigan Racing Division, with Hoonigan being a play on the Australian English slang hoon for a reckless driver and the word hooligan. At the Global Rallycross, Block finished fifth in 2012, third in 2013, second in 2014 and seventh in 2015. Block also claimed a third-place finish and a fourth at the 2014 World Rallycross Championship.
In 2016, Block competed full-time in the FIA World Rallycross Championship alongside Andreas Bakkerud. He drove a Ford Focus RS, built and run by M-Sport,[4] a British motorsport team, who also build and prepare the cars for every rally team and several rallycross teams competing with the Fiesta model.
On September 4, 2017, Ford Performance and Hoonigan Racing Division announced their withdrawal from the World Rallycross Championship after the 2017 season.[5]
In September 2024, Hoonigan filed for Chapter 11 bankruptcy protection. The company will use bankruptcy in efforts to improve financing and support long-term growth.[6]