Due to his achievements in transforming the Fujisankei Communications Group into one of the world's leading and Japan's largest media conglomerates, as well as nurturing Fuji Television Network into a representative comprehensive entertainment entity of Japan, he is regarded as the most respected media executive in Japan.
Biography
Mr. Hieda, who introduced the slogan “If it’s not fun, it’s not television,” joined the broadcaster in 1961 and became President and CEO of Fuji Television Network in 1988. He has held the post of Chairperson of the Japan Art Association since 2008.
For many years, Mr. Hieda led the management of Fuji Media Holdings as the Executive Chairperson & CEO. He also introduced programs that catapulted Fuji Television from fourth to first place in the ratings and turned it into Japan’s most profitable network. Hieda has also been involved in the company’s successful moviemaking activities.[4]
^ abIn October 2008, Fuji Television Network, Inc. (the former entity) transitioned to a certified broadcasting holding company and changed its name to Fuji Media Holdings, Inc. Through a company split, the television broadcasting operations were transferred to the newly established Fuji Television Network, Inc. (the new entity).