Heyday was founded by Malcolm Margolin in 1974 when he wrote, typeset, designed, and distributed The East Bay Out, a guide to the natural history of the hills and bay shore in and round Berkeley and Oakland, in the East Bay of the San Francisco Bay Area.[1] Heyday publishes around twenty books a year, as well as the quarterly magazine News from Native California.
In 2004, they merged with their nonprofit wing, the Clapperstick Institute, and became a full-fledged 501(c)(3) nonprofit enterprise.[2] In 2016, Margolin retired from Heyday, and Steve Wasserman, previously editor-in-chief of the Los Angeles Times Book Review and an editor-at-large at Yale University Press, became Margolin's successor as publisher and executive director.[3] Since 2020, the company has been co-led by Wasserman, publisher, and longtime staff member Gayle Wattawa, now general manager.[4]
The Berkeley Roundhouse
The Berkeley Roundhouse, also known as the California Indian Publishing Program (CIPP), focuses on California Native Peoples. The Roundhouse hosts Native events and provides literature to under-served Native community members.[5] Since 1987, Heyday has published the quarterly magazine News from Native California, which is written from a Native People's perspective.[6]
Working with the California Legacy Project at Santa Clara University, Heyday produced the California Legacy series, which focused on California's literary and cultural heritage. In partnership with the Inlandia Institute at the Riverside Public Library, Heyday published books on the Inland Empire in Southern California.[8] Heyday has also published books on Yosemite National Park, and the Sierra Nevada, for the park.
