The first company-owned location was launched in Sorrento Valley, August 2011. The second location was launched in Mission Valley,[2] October 2012 and the third company-owned location was launched in Carlsbad, California in July 2013.[3] The space is known to have a "spa-inspired" atmosphere[4] and a collaborative environment.[5]
The founder, Felena Hanson,[6] licensed the business model in 2015 and now has two additional locations in the United States, located in Washington, DC[7] and Phoenix, Arizona.[8] The first international location was opened in Uppsala, Sweden in August 2017.[9]
The company offers freelancers, consultants and entrepreneurs access to flexible workspace in a productive environment. Mentoring and educational programming is offered on a daily and weekly basis. Members have access to publicly funded programs through Hera Labs and angel investment capital through events like the Hera Venture Summit.[citation needed]
Hera Hub mission is to provide entrepreneurial women with a productive, professional work and meeting space, where they can connect with a like-minded community to collaborate and flourish.[10]
Niche coworking spaces like Hera Hub continue to be part of a global trend.[11][12]