American journalist
Heloise |
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Born | Eloise Bowles (1919-05-04)May 4, 1919 |
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Died | December 28, 1977(1977-12-28) (aged 58) |
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Nationality | American |
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Citizenship | United States |
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Occupation(s) | Newspaper columnist, author |
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Heloise Bowles Cruse (May 4, 1919 – December 28, 1977[1][2][3]) was the original author of the popular syndicated newspaper column "Hints from Heloise."[2][4][5]
Born in Fort Worth, Texas,[1][4] Bowles married Marshal (Mike) Holman Cruse, a United States Air Force captain[4] (later colonel) in 1946. Their daughter Ponce Kiah Marchelle Heloise Cruse, born in 1951, is the current "Heloise".[4]
Bowles Cruse had been exchanging hints with neighboring stay-at-home-wives. While at a party she mentioned her wish to start a newspaper column where housewives could share hints. A colonel with two degrees in journalism laughed and bet her $10 she couldn’t get a newspaper job, for she was "nothing but a housewife." The next day she went to the offices of the Honolulu Advertiser and convinced the editor to try her column on a 30-day, no-pay basis.[6]
The original column was first published as "Readers' Exchange" in 1959.[1][4] In 1961, King Features syndicated it as "Hints from Heloise";[4] nearly 600 newspapers carried the column,[1] and, at the time of her death, it was one of three most popular (in terms of syndication) in the United States.[2]
Her book Heloise's Housekeeping Hints, published by Prentice-Hall, Inc., was, at half a million copies total, one of the top 10 selling hardcover books in 1963. The book later became the fastest selling paperback in the history of its publisher Pocket Books.[1]
Books
- Heloise's Housekeeping Hints (1962)
- Heloise's Kitchen Hints (1963)
- Heloise All Around the House (1965)
- Hints For Working Women (1966)
- Heloise's Work and Money Savers (1967)
References