Heilan Home

HEILAN HOME CO.,LTD
Native name
海澜之家股份有限公司
Company typeStock
SSE: 600398
IndustryRetail
Finance
Property
Cultural Tourism
Founded1997
FounderZhou Jianping
Gu Dongsheng(president)
HeadquartersJiangyin, China,
Jiangsu
,
China
ProductsClothing
textile and others
BrandsHLA
EICHITOO
BETTSALE
SANCANAL
RevenueRMB 12.3 billion yuan (2014)
Chinese name
Simplified Chinese海澜之家
Traditional Chinese海瀾之家
Transcriptions
Standard Mandarin
Hanyu PinyinHǎilán zhī Jiā
WebsiteHLA Global
HLA mainland China

Heilan Home (Chinese: 海澜之家; pinyin: Hǎilán zhī Jiā) is short for HEILAN HOME CO., LTD (Chinese: 海澜之家股份有限公司). HLA, established in 2002, is the core fast fashion brand under Heilan Group based in Jiangyin, Jiangsu Province in China. HLA was named as one of “Chinese National Well-known Trademarks” in 2009.[1][2]

History

  1. HLA, established in 2002[3]
  2. HLA was named as one of “Chinese National Well-known Trademarks” in 2009.[4][citation needed]
  3. The brand name HLA originates from HEILAN APPAREAL. From the opening of the first HLA store in Nanjing in September 2002 to the moment when it was successfully restructured and listed on April 11, 2014, HLA has become the largest enterprise among the garment sector of A share market with a total market value of over RMB70 billion. By the end of 2014, a total of 3348 HLA stores have been opened up successfully.[5]
  4. HLA ranked No. 373 on the Top 500 Chinese Enterprise released by Fortune in 2015, with gross turnover of RMB12.338 billion. HLA won the 3rd place in the ranking of return on equity (ROE) by 33.73%.[6]
  5. According to China Capital Markets Development Report, market value of HLA equaled US$11.5 billion in April 2015, slightly below the US$11.6 billion of Coach, the world-renowned luxury brand, and only 4% below the famous US luxury group Ralph Lauren's US$12 billion.[7][citation needed]
  6. HLA was ranked among Forbes Asia's Fab 50 Companies List released on July 24, 2015.[8][citation needed]

Positioning

HLA is positioned as a fast fashion brand.[9][citation needed]

Product Lines

HLA owns three product series, business, leisure and fashion, covering 17 product categories and up to 5000 SKUs (stock keeping unit).

Administration

As an asset-light company, HLA focuses on brand assets by integrating over 200 domestic and international supply chains of clothing and accessories.[clarification needed][10][citation needed]

Design

HLA owns over 300 designers providing design guidance to suppliers.[11][citation needed]

Channels & Stores

Most HLA stores are located in downtown commercial districts and comprehensive shopping malls in cities at all levels. By the end of 2014, HLA has 3,348 stores in total, covering over 80% of the counties and cities in China.[12][citation needed]

References

  1. ^ "Shanghai Stock Exchange". Archived from the original on 24 September 2015. Retrieved 19 August 2015.
  2. ^ "Enterprise information". Archived from the original on 14 May 2014. Retrieved 19 August 2015.
  3. ^ Dan, Yue (2 July 2015). "揭密市值超800亿元的海澜之家-搜狐新闻". news.sohu.com (in Chinese). Retrieved 13 January 2024.
  4. ^ "2009 China famous brand". Archived from the original on 5 March 2016. Retrieved 23 August 2015.
  5. ^ "（heilanhome）海澜之家官网 _海澜之家男装加盟_全球时尚品牌网". www.glosspp.com (in Chinese). Retrieved 13 January 2024.
  6. ^ Xiaoshu, Sima (9 July 2015). "2015 Fortune China Top 500 List (Full Version)". mt.sohu.com (in Chinese). Retrieved 13 January 2024.
  7. ^ "Foreign investor crying cannot read Chinese ten God shares". Archived from the original on 4 March 2016. Retrieved 23 August 2015.
  8. ^ "2015 Forbes Asia Pacific best listing Corporation 50 released: China". Archived from the original on 25 August 2015. Retrieved 23 August 2015.
  9. ^ ""Man's Wardrobe" the performance of a strong sea of the home with what do?". Archived from the original on 25 April 2015. Retrieved 23 August 2015.
  10. ^ "The home of the sea: cultivate brand control standard interpretation of connotation (Figure)". Archived from the original on 4 March 2016. Retrieved 23 August 2015.
  11. ^ "Build a competent team of designers "sea orchid house" achievement fashion reputation". Archived from the original on 4 March 2016. Retrieved 23 August 2015.
  12. ^ "Sea orchid house 2014 performance contrarian growth, brand marketing and the secret of Qi". Archived from the original on 4 March 2016. Retrieved 23 August 2015.