Hearty Mart

Hearty Mart is a rural and semi-urban retail chain founded by Nadeem Jafri,[1] Hearty Mart is a part of IIMA case study, ECCH (European Case Clearing House), Entrepreneurship Development Institute of India[2] and other institutes.[3]

Hearty Mart Enterprise
Company typePrivate
IndustryRetail
Founded
  • 2004; 21 years ago (2004)
FounderNadeem Jafri
HeadquartersGujarat, India
Number of locations
12 Supermarket stores, 10 Baker Point Cafes [4]
Area served
India
Key people
  • Vajirali Momin (Managing Director & CEO)
  • Hussain Abbas (Group Sales Director)
  • Sabir Hussain (Head Retail)
  • Snehal Prajapati (Chief Finance Officer)
Websiteheartymart.com

Overview

Hearty Mart started as a retail store in Juhapura, and eventually started focusing on rural empowerment with its franchisee retail model.[5] The group is now involved in Convenience food, Spice, Bakery, Tea processing as well as the Hospitality industry.[6] Their major outlets are based in Ahmedabad, Siddhpur, Dholka, Morbi and various rural and semi urban areas of Gujarat. During lockdown in Gujarat, Hearty Mart played a key role in providing free ration kits.[7]

History

Hearty Mart initially started up as a super market in Juhapura, Ahmedabad in 2004 by Mr. Jafri.[1] To provide a modern retail experience to the bottom-of-the-pyramid, the group started its franchisee network at smaller towns like Ilol, Pipodar, Kakoshi, Vadnagar and Idar.[8] These stores are up to 600 sq. feet size based on the location and other factors. To improve their backward integration they have started supply chain business. Now the group is detail in different verticals like Bakery, HoReCa, Manufacturing, Spices etc.

In 2023, Hearty Mart started their Dubai operations, they started brand studio at Deira Island, Dubai.[9]

Hearty Mart Enterprise companies

  • Hearty Mart Supermarket
  • Hearty Mart Packaging Solutions
  • Hearty Mart Tea Packers
  • Bakers Point / Bakers Café
  • Hearty Mart Farm2Market
  • Hearty Mart Hospitality Services

References

  1. ^ a b "Forbes India - Hearty Mart: Endearing Success Of A Small-Town Retailer". Forbes India. Retrieved 2021-12-21.
  2. ^ "Entrepreneurship Development Institute Of India - Role of Proxemics in Entrepreneurship – A Case Study of Hearty Mart- Super Market". Entrepreneurship Development Institute Of India. Retrieved 2009-03-19.
  3. ^ Mehta, Krupa (2018-11-30). "Design Your Destiny" (PDF). Journal of Engineering Research and Application. 8: 5. ISSN 2248-9622.
  4. ^ "How to become an entrepreneur? Building a supermarket business - Nadeem Jafri, Founder, Hearty Mart". misaal. 28 February 2021. Retrieved February 28, 2021.
  5. ^ "Mart with a rural heart". @businessline. 2 April 2009. Retrieved 2021-12-21.
  6. ^ "New Ministry of Cooperation must help those who help themselves". The Indian Express. 2021-07-12. Retrieved 2021-12-21.
  7. ^ "Amid lockdown, Gujarat to provide free ration to 60 lakh families". The Indian Express. 2020-03-26. Retrieved 2021-12-21.
  8. ^ Talukdar, Tapash. "Hearty Mart's Nadeem Jafri takes modern retail to the masses". The Economic Times. Retrieved 2021-12-21.
  9. ^ Jain, Sanjay Lunia (23 February 2023). "From rural India to the UAE market: Hearty Mart's innovative business model and commitment to quality products". Retrieved 2023-02-23.


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