Song grew up in New Jersey. She is one of three children born to Korean immigrants and the granddaughter of a woman who emigrated to the U.S. before the Korean War from what is now North Korea.[3]
Career
Before joining LiNK, Song worked in advertising at OgilvyOne and Mindshare, with a focus on digital media and emerging technologies.[4]
Song, who had previously been unaware about the situation in North Korea, says that she was changed by her reading of Aquariums of Pyongyang, the true account of a boy who spent 10 years in a North Korean prison camp in North Korea. In 2006, she started working full-time at LiNK's headquarters in Washington, D.C. She worked as Deputy Director until 2008, when Hong chose her to become the organization's new CEO and Executive Director. The next year, headquarters was moved to California.[5][6][7][8] LiNK's headquarters are currently located in Long Beach, California.[9]
LiNK's revenue more than doubled between 2008 and 2009.[10][11]
Other professional activities
In a TEDx talk entitled "Changes in North Korea", given in Tripoli, Libya, in 2012, Song said that while "many people have written North Korea off, saying that it is hopeless," the fact is that "North Korea is changing," and that that change "is being driven by the people." The change is not at "the level of high politics" but is "on the ground." Although the country is "still incredibly closed off and incredibly impoverished," the changes that have occurred in the last ten years have also been "incredible," and if they continue, a dramatic transformation is "inevitable."[12]
