Haldiram's

Haldiram Snacks Food Pvt. Ltd.
Haldiram's
Company typePrivate
IndustryFood
Founded1937; 88 years ago (1937)
Bikaner, Rajasthan, India
FounderGanga Bhishen Agarwal (Haldiram Ji)
Headquarters
Noida, Uttar Pradesh
,
India
ProductsSnacks, sweets, beverages, frozen foods, potato chips
RevenueIncrease ₹9,215 crore (US$1.1 billion) (FY23)[1]
Website

Haldiram's is an Indian multinational sweets, snacks and restaurant company[2] headquartered in Noida.[3] The company has manufacturing plants in locations such as Nagpur, New Delhi, Gurgaon, Hooghly district, Rudrapur and Noida.[2] Haldiram's has its own retail chain stores[4][5] and a chain of restaurants in Pune, Nagpur, Raipur, Kolkata, Noida and Delhi.[6][7] Haldiram's products are sold in more than 80 countries.[8] Ganga Bhishen Agarwal was the founder of Haldiram.[9]

History

A railway coach-themed Haldiram's restaurant in Pune

Haldiram's was established in 1937 as a retail sweets and namkeen shop in Bikaner, Rajasthan.[10] It was founded by Ganga Bhishen Agarwal, fondly known as Haldiram Ji.[9]

In order to drive expansion, the company's first manufacturing plant was started in Calcutta (now Kolkata).[11] In 1970, a larger manufacturing plant was established in Jaipur.[11] Another manufacturing plant was established in New Delhi in the early 1990s.[11]

In 2003, the company began the process of developing convenience foods to be marketed to consumers.[12]

In 2014, Haldiram's was ranked 55th among India's most trusted brands according to the Brand Trust Report; a study conducted by Trust Research Advisory.[13] In 2017, the company was named the country's largest snack company.[14]

In 2022, it was announced that the packaged snacks businesses of Delhi-based Haldiram Snacks and Nagpur-based Haldiram Foods International would be first demerged and then merged into an entity named Haldiram Snacks Food. Delhi-based brothers Manohar and Madhusudan Agarwal obtained a 56% stake of the merged entity, while Nagpur-based Shiv Kishan Agarwal received the remaining 44%.[15][16][17]

Products

South Indian breakfast at Haldiram's restaurant, Gurgaon

Haldiram's has over 410 products. Its product range includes traditional namkeens, western snacks, Indian traditional and contemporary sweets, cookies, sherbets, and pickles. Products such as gulab jamun and Bikaneri bhujia and papadam are popular. The company also produces ready-to-eat food products. In the 1990s, the production of potato-based foods was enabled by the importation of machinery from United States designed for these purposes.[citation needed]

Haldiram's products are marketed at various retail locations such as bakeries and confectionery stores, among others, and also on various commercial websites. Prior and up to August 2003 in the United States market, the company's products were limited to potato chips.[12] In the United States, the company's products are carried by many Indian supermarkets [18] and are popular with the Indian diaspora.[19]

Haldiram's thali was featured as the main character's favorite snack in the 2015 Bollywood film Prem Ratan Dhan Payo. More than 1.5 crore Haldiram's snack packets were printed with the logo of the film.[20]

In 2006, co-owner Prabhu Shankar Agarwal was found guilty for attempting to murder a tea seller. The tea seller had refused to move his stall from its location near Agarwal's restaurant in Kolkata.[21]

References

  1. ^ Malviya, Sagar (28 September 2023). "A $1 billion bite: When it comes to crunch, desi snack packs are 'King' for Haldiram's". The Economic Times. Retrieved 14 June 2024.
  2. ^ a b "Haldiram's to expand in northern region". One India. 2 July 2006. Retrieved 30 July 2017.
  3. ^ "Contact Us". www.haldiram.online/. Haldiram's India Pvt Ltd. Archived from the original on 5 March 2022. Retrieved 11 November 2021.
  4. ^ Ray (2010). Supply Chain Management for Retailing. Tata McGraw-Hill Education. p. 309. ISBN 978-0070145047.
  5. ^ O' Brien, Charmaine (2013). The Penguin Food Guide to India. Penguin Books. ISBN 978-9351185758.
  6. ^ "Bikaneri Namkeen hits $1 billion sweet spot". The Economic Times. Retrieved 8 April 2019.
  7. ^ "Bhujia to billions: Ganga Bhishen's Haldiram's has now become $3 bn biz empire". The Economic Times. 14 February 2019. Retrieved 21 February 2020.
  8. ^ "Rating Rationale". CRISIL. 25 September 2018. Retrieved 16 February 2019.
  9. ^ a b "Shiv Kishan Agrawal". Forbes. Retrieved 3 November 2024. Agrawal is the grandson of the founder Ganga Bishan Agarwal, who started selling snacks from a tiny shop in Bikaner in Rajasthan and went on to create the popular Haldiram brand.
  10. ^ "Haldiram's website". Retrieved 1 May 2024.
  11. ^ a b c Balakrishna, Sidharth (2011). Case Studies in Marketing. Pearson Education India. pp. 63–68. ISBN 978-8131757970.
  12. ^ a b Bhushan, Ratna; Damodaran, Harish (1 August 2003). "Haldiram lines up ready-to-eat items for Western market". The Hindu. Retrieved 2 September 2014.
  13. ^ "India's Most Trusted Brands 2014". Archived from the original on 2 May 2015.
  14. ^ "Haldiram topples PepsiCo; regains top spot as country's largest snack company". Economic Times. 21 December 2017. Retrieved 16 February 2019.
  15. ^ "Haldiram brothers to merge Delhi and Nagpur operations as they prepare for market debut". CNBCTV18. 18 November 2022. Retrieved 14 June 2024.
  16. ^ "CCI approves demerger of FMCG business of Haldiram Snacks and Haldiram Foods". The Economic Times. 3 April 2023. Retrieved 14 June 2024.
  17. ^ "CCI approves Haldiram Group merger plan". The Economic Times. 3 April 2023. Retrieved 14 June 2024.
  18. ^ (Staff reporter) (9 May 2012). "Haldiram Launches New Line of Frozen Products". India West. Archived from the original on 20 August 2016. Retrieved 2 September 2014.
  19. ^ India Today International, Volume 3, Issues 1-20. Living Media International Ltd. 2004.
  20. ^ "Haldirams innovation in "Prem Ratan Dhan Payo"". Nagpur Today. 2 December 2015. Retrieved 1 May 2024.
  21. ^ "Haldiram boss held guilty of murder bid". The Times of India. 28 January 2010. Retrieved 31 January 2023.
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