Haier Pakistan

Haier Pakistan
Company typePrivate
IndustryConsumer electronics
Home appliances
Founded2001 (2001)
Headquarters
Lahore
,
Pakistan
Area served
Pakistan
Key people
Javed Afridi (CEO)
ProductsMajor appliances
Small appliances
Commercial heating and cooling systems
Consumer electronics
OwnerHaier (55%)
Ruba Group (45%)
Websitehaier.com/pk/

Haier Pakistan is a consumer electronics and home appliances company in Pakistan.

History

Haier Pakistan was founded in 2001 as a joint venture between Ruba Group (now known as JW-SEZ Group) and Haier with an initial investment of US$500 million.[1][2]

In 2004, Haier began manufacturing home appliances in Pakistan, including microwave ovens.[1]

In 2015, Haier invested $5 million to establish a mobile phone assembly plant in Lahore, which would annually manufacture over 1.5 million cellphones for the Pakistani market.[3] In 2017, Haier established a plant to assemble laptops in Pakistan.[4]

References

  1. ^ a b Jamal, Nasir (May 11, 2015). "Innovation-driven business". DAWN.COM.
  2. ^ "Joint ventures: Haier-Ruba plans expansion, investment of $1.5b". The Express Tribune. May 9, 2015.
  3. ^ Haq, Shahram (21 December 2015). "With encouraging response, Haier Pakistan to expand more aggressively". The Express Tribune. Retrieved 2 August 2017.
  4. ^ "Haier set to manufacture laptops in Pakistan". Profit by Pakistan Today. April 19, 2017.
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