Gusto (TV channel)

Gusto TV
CountryCanada
Broadcast areaNational
HeadquartersOttawa, Ontario
Ownership
OwnerKnight Enterprises
History
LaunchedDecember 11, 2013
Links
WebsiteGusto TV

Gusto TV is a former Canadian English-language Category B specialty channel. Owned by Knight Enterprises, it features oriented programming related to food, cooking, and cuisine.

The channel was originally established in 2013, but in May 2016, Knight licensed Canadian rights to the Gusto brand and associated programming to Bell Media. The company would relaunch the channel on September 1, using a Category A license formerly used by its music and entertainment channel M3 (formerly MuchMoreMusic, which was launched in 1998 by CHUM Limited). Gusto TV later relaunched independently in Canada in 2022.[1]

History

In October 2010, Christopher Knight was granted approval by the Canadian Radio-television and Telecommunications Commission (CRTC) to operate "MmmTV", described as "a national, English‑language Category 2 specialty programming service devoted to luxury, from vacations and leisure activities to home furnishings and fashion."[2]

In the summer and fall of 2013, several media outlets began reporting on aspects Gusto TV and its founder, Christopher Knight, owner of Knight Enterprises.[3][4] In several reports, it indicated the launch of the channel on December 11, 2013. This was confirmed, when on December 5, an official press release was issued by Knight Enterprises.[5]

On August 29, 2015, Gusto TV broadcast Live Feed; described by the network as an example of the slow television concept, the special consisted of live footage from the kitchen of the Beckta Dining and Wine Bar in Ottawa.[6]

On May 4, 2016, Knight Enterprises announced that it had sold Canadian rights to the Gusto TV brand to Bell Media, and that the current Gusto TV service will be discontinued and replaced by a new version of the service under Bell Media ownership. The channel's current parent company, Gusto Worldwide Media (GWM), will license Gusto TV's current programming to Bell in addition to producing future series for the channel. GWM will continue to own international rights to the Gusto brand and will launch Gusto as an online television service in 2017 for international markets.[7][8] On September 1, 2016, M3 was relaunched under the Gusto name but it was renamed to CTV Life Channel in 2019.[9][10]

In 2022, Knight Enterprises relaunched Gusto TV in Canada under a new partnership with Samsung TV Plus.[1]

Programming

References

  1. ^ a b "Gusto TV Returns to Canada - Gusto TV". 27 July 2022.
  2. ^ Broadcasting Decision CRTC 2010-772 CRTC 19 October 2010
  3. ^ Mark Prasuhn named Gusto! VP, GM Media in Canada 23 September 2013
  4. ^ Doing it with gusto Ottawa Citizen Style 31 October 2013
  5. ^ Gusto TV to launch nationally on December 11, 2013 with free preview on Bell Fibe TV and Bell Satellite TV CNW 5 December 2013
  6. ^ "Arts & Life Best Bets". Ottawa Citizen. Retrieved 5 May 2016.
  7. ^ "Ottawa's Gusto TV to expand after deal with Bell Media". Ottawa Citizen. Retrieved 5 May 2016.
  8. ^ "Bell Media goes for Gusto, eyes lifestyle channel launch". Realscreen. Retrieved 5 May 2016.
  9. ^ "UPDATED: Bell TV dropping several channels, including CNBC, Shopping Channel". Cartt.ca. 16 August 2016. Retrieved 24 August 2016.(subscription required)
  10. ^ "Bell Media sets up Gusto in M3's old home". Media in Canada. 6 September 2016. Retrieved 18 October 2024.