Gucci Gang

"Gucci Gang"
Single by Lil Pump
from the album Lil Pump
ReleasedAugust 30, 2017 (2017-08-30)
Genre
Length2:04
Label
Songwriter(s)
Producer(s)
Lil Pump singles chronology
"Molly"
(2017) 		"Gucci Gang"
(2017) 		"Designer"
(2017)
Music video
"Gucci Gang" on YouTube

"Gucci Gang" is a song by American rapper Lil Pump. It is produced by Bighead and co-produced by Gnealz, and is the fifth single from Lil Pump's self-titled debut album. It was originally released on Pump's SoundCloud account on August 28, 2017,[1] and was later made available for digital download and streaming by Tha Lights Global and Warner Bros. Records on August 30, 2017.[2] It is Lil Pump's highest-charting single to date on the US Billboard Hot 100, peaking at number three.[3] It has been certified five-times platinum by the Recording Industry Association of America.[4]

Production

In a November 2017 interview with Complex, producer Bighead spoke of his inspiration from Blink-182, whom he considers to have reached the Billboard charts with simple compositions: "Simple music is good music, because if a three-year-old or a four-year-old can sing it, that's what I aim for. Like 'Gucci Gang'—a little kid can sing that."[5]

Music and lyrics

Pump shows off his "signature charismatic, carefree flow" on a trap beat with "booming drums and a hazy piano melody".[6]

Music video

On October 21, 2017, Lil Pump posted a 44-second snippet of the music video for "Gucci Gang" on his Twitter page, In which he told his fans to "retweet it if I should drop it right now".[7] He released the video three days later on his YouTube channel on October 23, 2017. As of March 2023, the video has had 1.156 billion views on YouTube.[8]

The video was directed by Ben Griffin of Prime Zero Productions, who was approached by Warner Bros. to direct this video and the one for Lil Pump's 2018 single "Esskeetit". Lil Pump's brief was that the video should include a tiger, a school and a food fight. According to Griffin, the tiger is a media-trained specimen who walked through the corridor alongside Lil Pump, with no computer-generated imagery involved.[9]

The video was filmed at the Blessed Sacrament School in Hollywood, a Catholic elementary school that is the property of the Archdiocese of Los Angeles. The archdiocese stated that the school's administration did not follow the procedure to get its approval for allowing the filming of the video, which includes drug use. Griffin declined to comment when asked by Fox 11 Los Angeles about the matter.[10]

Critical reception

Lee Su-ho of IZM rated the song 2.5 out of 5 stars. According to him, after two minutes of spitting out meaningless lyrics on a dreamy beat, all that is left is an addictive hook that goes "Gucci gang, Gucci gang, Gucci gang, Gucci gang".[11]

Mitch Findlay of HotNewHipHop stated: "there are times where Pump shows moments of evolution." However, "Pump seems hampered by his dependence on substances, and while he may enjoy being a recreational drug user, he’ll never find artistic longevity if they remain his sole lyrical focus."[12]

Jacob Shamsian of Insider included the song on his '13 most overhyped songs of 2017' list and said it was "awful".[13]

Year-end lists

Publication List Rank Ref.
Complex 50 Best Songs of 2017 47 [14]
Genius 50 [6]
Passion Weiss 50 Best Rap Songs of 2017 50 [15]

Legacy

The song spawned numerous memes on social media.[16] Saturday Night Live aired a music video for a parody, "Tucci Gang", about actor Stanley Tucci, with cast member Pete Davidson portraying Lil Pump.[17] Eminem mimics the song on his 2018 track, "The Ringer" with a view to dissing Pump himself.[18]

In July 2018, actor/musician Drake Bell released a cover of the song.[19]

Awards and nominations

Awards Year Category Result Ref.
Billboard Music Awards 2018 Top Streaming Song (Video) Nominated [20]

Remixes

On December 5, 2017, American rapper Joyner Lucas released the remix of the song onto SoundCloud and has over 71 million views on YouTube. On March 18, 2018, a remix of the song premiered on OVO Sound Radio, featuring Ozuna, French Montana, J Balvin, Bad Bunny, Gucci Mane, Remy Ma, and 21 Savage.[21]

Chart performance

According to Billboard, "Gucci Gang" is the shortest song to hit the Hot 100's top 10 in 42 years, since Dickie Goodman's "Mr. Jaws" reached #4 on October 11, 1975.[22]

Charts

Certifications

Region Certification Certified units/sales
Australia (ARIA)[56] 2× Platinum 140,000‡
Belgium (BEA)[57] Gold 10,000‡
Canada (Music Canada)[58] 2× Platinum 160,000‡
Denmark (IFPI Danmark)[59] Gold 45,000‡
France (SNEP)[60] Platinum 133,333‡
Germany (BVMI)[61] Gold 200,000‡
Italy (FIMI)[62] Platinum 50,000‡
New Zealand (RMNZ)[63] Gold 15,000‡
Poland (ZPAV)[64] Gold 25,000‡
Portugal (AFP)[65] Platinum 10,000‡
Switzerland (IFPI Switzerland)[66] Gold 10,000‡
United Kingdom (BPI)[67] Gold 400,000‡
United States (RIAA)[68] 5× Platinum 5,000,000‡

‡ Sales+streaming figures based on certification alone.

References

  1. ^ "Gucci Gang by LIL PUMP". SoundCloud. Retrieved October 17, 2017.
  2. ^ "Lil Pump by Lil Pump on Apple Music". Apple Music. 6 October 2017. Retrieved October 17, 2017.
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  4. ^ "Gucci Gang". Recording Industry Association of America. Retrieved November 12, 2020.
  5. ^ Setaro, Shawn (November 17, 2017). ""Gucci Gang" Producer Bighead Talks Sobriety and Squashing Beef With Lil Yachty". Complex. Retrieved October 13, 2018.
  6. ^ a b "The Genius Community's 50 Best Songs of 2017". Genius. December 22, 2017.
  7. ^ "Lil pump on Twitter: "GUCCI GANG MUSIC VIDEO RT IF I SHOULD DROP IT RN"". Twitter. Retrieved October 22, 2017.
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  10. ^ Melugin, Bill (November 10, 2017). "Hollywood catholic school in trouble for hosting Lil Pump music video". Fox 11 Los Angeles. Retrieved October 5, 2019.
  11. ^ Lee, Su-ho (November 2017). "Gucci gang". IZM (in Korean).
  12. ^ Findlay, Mitch (August 28, 2017). "Lil Pump Masters The Art Of Repetition On "Gucci Gang"". HotNewHipHop.
  13. ^ Shamsian, Jacob (December 29, 2017). "The 13 most overhyped songs this year". Insider.
  14. ^ Skelton, Eric (December 20, 2017). "Best Songs of 2017". Complex.
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