The Groove Awards is a Kenyan annual Gospel award. The winners are chosen by the public. The award's coverage has spread to include other East African countries,[1] including Rwanda.[2] It is sponsored by Safaricom and MoSound Events.[3]
History
The first Groove Awards were presented in 2004, at a small gathering.[1] Kevin Mulei is the founder of the groove awards.[4] It has since grown to be a live-broadcast event courtesy of media sponsors. To date, more than 1,200 artists/groups have been nominated and 270 Groove statuettes presented to exemplary Gospel musicians in Kenya and the larger East African region. The 8th awards ceremony, held on 1 June 2013, was attended by PresidentUhuru Kenyatta.[5] The ceremony takes place annually in Nairobi.[6]
Groove Camp
Initiated in 2013, Groove Camp,[7] a 3-day annual forum, unites, equips and raises the standards of gospel musicians and gatekeepers by equipping them with relevant skills to improve their craft and ministry. The camp draws more than 150 artists and 15 facilitators who tackle issues concerning the music ministry and industry.
The second Annual Groove Camp was held in April 2014 and featured new and seasoned gospel artists, many of whom were named nominees of the 2014 Groove Awards.[8] Borrowing from the Groove Awards 2014 theme, 'Let Your Light Shine' (LYLS), derived from Matthew 5:16, the camp's purpose was to ignite in the hearts and minds of artists, a conversation that will keep burning throughout the year.
Attendance at the Groove Camp is by application.[9]
Groove Tours
Each year, Groove Awards nominees stage performances in selected towns and cities in Kenya to popularize the upcoming awards and win the public's favour. These events are sponsored by Safaricom and are broadcast to the public live on partner mainstream tv stations K24 TV and previously on NTV and KTN