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Gritty In Pink

Gritty in Pink
Formation2020; 6 years ago (2020)
FounderShira Yevin
Websitewww.grittyinpink.co

Gritty in Pink is an organization that provides gigs, information, and community for women within the music industry.[1][2] Founded in 2020 by Shira Yevin of Shiragirl,[3] Gritty in Pink produces and hosts jams, workshops, and panels, and created the Inpink Marketplace.[4][5]

History

The organization was founded in January 2020 by Shira Yevin of Shiragirl,[1] providing performance opportunities to women in music via the monthly All Grl Jam in Los Angeles, California.[6] In July 2021, they started a live-stream virtual tour to showcase female musicians around the United States during the COVID-19 pandemic.[7] In June 2022, they had a Pride edition of the All Grl Jam featuring Shiragirl, Jayelle, and Manda Malina.[8] In May 2024, Ariel Bellvalaire was featured on the cover of Gritty Magazine.[9]

Inpink

Inpink is Gritty in Pink's online platform designed to connect women in the music industry with jobs in music.[5] In March 2022, Melissa Ethridge was announced as the first strategic advisor for the platform,[10] followed by Live Nation in October 2022,[11] and Arlan Hamilton in March 2024. Ethridge hired a videographer via the platform to shoot shows in April 2024.[12]

References

  1. ^ a b Pettigrew, Jason. "Shiragirl's Shira Yevin launches the female-forward Gritty Rocks Live tour". Alternative Press Magazine. Retrieved 2024-05-23.
  2. ^ "Gritty in Pink, Crewvie Use Tech to Diversify Music, Movies – dot.LA". dot.la. Retrieved 2024-05-23.
  3. ^ Hanley, James (2022-10-26). "Live Nation Women Fund invests in Gritty In Pink". IQ Magazine. Retrieved 2024-05-23.
  4. ^ "TuneCore Partners With Gritty In Pink to Support INPINK Talent Hub Alongside Live Nation, Melissa Etheridge & More". TuneCore. 2023-04-12. Retrieved 2024-05-23.
  5. ^ a b Jensen, Cheantay (2022-03-04). "Powerhouse women musicians, artists to rock in day-long, jam-packed concert at Alex's Bar". the Hi-lo. Retrieved 2024-05-23.
  6. ^ Herron-Wheeler, Addison (2020-03-11). "News: Gritty in Pink Women's History Edition Celebrated Women in Music". New Noise Magazine. Retrieved 2024-05-23.
  7. ^ Angeline, Myki (2021-07-26). "Gritty In Pink Announced The Gritty Nation Virtual US Summer Tour – the WiMN | The Women's International Music Network". Retrieved 2024-05-23.
  8. ^ Staff, G. G. M. (2022-06-07). "MELISSA ETHERIDGE JOINS GRITTY IN PINK TO CELEBRATE PRIDE MONTH: WOMEN-LED PLATFORM WILL HOST IG LIVE FUNDRAISER FOR ETHERIDGE FOUNDATION AND "ALL GRL JAM" EVENT IN LA". Guitar Girl Magazine. Retrieved 2025-06-10.
  9. ^ "Triple Threat: ARIEL BELLVALAIRE - "Timelines and deadlines are just illusions"". www.grittyinpink.co. Retrieved 2025-06-26.
  10. ^ Staff, G. G. M. (2022-03-29). "GRITTY IN PINK JOINS FORCES WITH MELISSA ETHERIDGE TO LAUNCH INPINK MARKETPLACE, AIMING TO CHANGE THE LANDSCAPE FOR WOMEN IN MUSIC". Guitar Girl Magazine. Retrieved 2024-05-23.
  11. ^ Rubin, Hannah (2022-10-25). "Live Nation Women Funding Gritty In Pink Startup To Help Develop A Hiring Platform For Diverse Female Professionals In The Music Industry". Live Nation Entertainment. Retrieved 2024-05-23.
  12. ^ Eggertsen, Chris (2024-03-21). "The Deals: Deezer & Merlin Strike Artist-Centric Royalties Partnership; WMG Expands India Presence". Billboard. Retrieved 2024-05-23.

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