In the early 1990s, Southeast Asian countries, including Indonesia, experienced very rapid economic development. As people's purchasing power increases, the need for a healthy lifestyle and high-quality food ingredients also increases.[4] Unfortunately, the need for this is mostly filled with imported products, one of which is milk using imported powdered milk.[5] The problem of imported milk which is very much in Indonesia is the initial idea of the formation of PT Greenfields Indonesia.[4] On March 14, 1997, PT Greenfields Indonesia was born to a group of Australian and Indonesian business people who had expertise in the field of agribusiness.[6] The company began by developing farms in Babadan Village, Mount Kawi, East Java, a place with a cool temperature environment for special dairy cows imported from Australia.[7] In April 1999, began the construction of a milk processing facility that became operational in June 2000.[4] The milk produced by this farm is high quality milk and fulfills the world's strictest requirements in microbiology. PT Greenfields Indonesia produces pasteurized milk and UHT milk in several different types, flavors and packaging sizes. At present, Greenfields farms have more than 10,000 cattle with Holstein and Jersey species.[4] In addition to serving the domestic market, more than 50% of the production of PT Greenfields Indonesia is marketed in Singapore, Malaysia, Hong Kong, the Philippines and other countries in the region. Now, Greenfields has grown from dairy companies to dairy companies that not only produce milk, but other milk derivative products such as yogurt, cheese and whipping cream.[4]
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