The Green Box (GB) is a large metal container, designed and utilized for free public disposal and recycling of electronic waste. It is produced and sold by an eponymous California company.
Company history
Matt Miller of Huntington Beach, California created The Green Box in 2011. It is a 7-by-5-by-5-foot (2.1 m × 1.5 m × 1.5 m) box that is placed on private or public property within cities wherein businesses and residents unload their old and broken electronics 24 hours a day, 7 days a week. Green Boxes were first released to the public for beta-testing in January 2012, using bins manufactured and operated by Orange County-based Green Box Electronic Recyclers, Inc. (Green Box E.R.I.), in their Huntington Beach and other test markets. In March 2012, Green Box E.R.I. began expanding Green Box numbers into many cities throughout southern California including Costa Mesa, Laguna Beach, Westminster, Mission Viejo, Newport Beach, Tustin, Seal Beach and Sunset Beach.[1]
The bins are highly recognizable in part because of their trademarked name and electric green coloration.[2] Located in high traffic areas within multiple city regions of southern California, Green Boxes are exclusively serviced and managed by Green Box Electronic Recyclers, Inc. a CaliforniaCorporation.[3]
Design and function
The shade of green chosen for Green Boxes is similar to that of a green highlighter marker. CEO Miller named the custom color ‘electric green’ and says his is the first company in the United States to apply this color to an unattended collection box. Green Box E.R.I. possesses a U.S. trademark related to the green coloration.
The graphics on a Green Box include the company’s phone number, website, logo, a data destruction statement, a warning against dumping, a ‘No CRT’ label, a list of items accepted, the company’s Facebook and Twitter handles, the words ‘RECYCLE OLD ELECTRONICS’, and ‘FREE TO THE PUBLIC’, and icons of various electronic gadgets.