Good Girl Art (GGA) is a style of artwork depicting women primarily featured in comic books, comic strips, and pulp magazines.[1] The term was coined by the American Comic Book Company, appearing in its mail order catalogs from the 1930s to the 1970s,[2] and is used by modern comic experts to describe the hyper-sexualized version of femininity depicted in comics of the era.[3]
History
The science fiction author Richard A. Lupoff defined good girl art as:
A cover illustration depicting an attractive young woman, usually in skimpy or form-fitting clothing, and designed for erotic stimulation. The term does not apply [i.e., refer] to the morality of the "good girl", who is often a gun moll, tough cookie or wicked temptress.[4]
The popularity of Good Girl Art peaked in the 1940s and 1950s as the style gained favor with young men, particularly US servicemen, for whom comics served as an opportunity to "girl watch."[5] Leading artists of the movement include Bill Ward (known for his Torchy comics) and Matt Baker, who was one of the few African Americans working as an artist during the Golden Age of Comics.
During this period, GGA also found its way into newspaper comic strips. One of the early examples of good girl art was Russell Stamm's Invisible Scarlet O'Neil, a superhero often depicted in lingerie.[6]
Use of the phrase has since expanded to indicate a style of artwork in which female characters in comic books,[7] cartoons, and covers for digest magazines, paperbacks[8] and pulp magazines are shown in gratuitously provocative or suggestive (and sometimes very improbable) situations and locations, such as outer space. The artwork sometimes involves bondage or damsel-in-distress scenarios.
In the United Kingdom, the genre of Good Girl Art was also popularized by several notable artists. Arthur Ferrier, renowned for his work in British magazines such as Blighty (magazine) and his comic strip "Our Dumb Blonde," was a prominent figure. Norman Pett gained fame through his creation of Jane, a comic strip character who became an iconic figure in British pop culture during World War II, often credited with boosting morale among troops. Reginald Heade brought a distinctly British flair to Good Girl Art as one of the finest British pulp fiction cover artists.
