Upon its initial airing, the episode was viewed by 0.78 million Americans and garnered a 0.4/1 Nielsen rating/share in the 18–49 demographic, registering as the series' least-watched premiere. Despite the low ratings, the premiere received mixed to positive reviews from television critics praising the writing, except the development of Rufus and Ivy's storyline, which was criticized.
Four months later, Lily and Bart come back from their holidays in the Hamptons during which they renewed their vows. It also revealed that Lily has not been in touch with her daughter, Serena, for the whole summer. Blair is running her mother's clothing company in Paris, Dan continues the writing of his book with Georgina, Nate is working at The Spectator, and Chuck is in Dubai trying to find what his father was doing there, before he faked his death and reappeared months ago, with the help of his father's translator, Amira (Andrea Gabriel). When the group receives the news that Serena has gone missing, Blair, Dan, Georgina and Chuck fly back to New York to find her. Ivy has moved in with Rufus letting him believe that she has no money anymore and no place to live to manipulate him and destroy Lily.
Having no clue as where Serena might be, Nate sends Gossip Girl the video he had of her obtaining in exchange the location where Serena is. The group goes at the location and finds Serena who goes by the name of Sabrina and has a new boyfriend, Steven (Barry Watson). As it looks like a wedding will take place and that Serena is the one who is getting married, Blair and Georgina tell the truth about who Serena is, ruining the wedding of two men; Serena was only a maid of honor. Blair apologizes to Serena for the mean words she said to her months ago but she responds that she wants a fresh start with Steven.
It is revealed that Blair and Chuck made a pact to stay apart from each other in order to allow them to accomplish things in their careers before getting back together for good. Since Steven now knows who Serena is, she decides to go back to New York with him. After Amira has received money to remain silent about Bart's actions in Dubai, she goes at Chuck's and tells him she will help him find what he is hiding. Meanwhile, Nate goes out for a drink with Sage (Sofia Black-D'Elia), a girl who wants to interview him. As Dan is heading to his apartment in Brooklyn, he discovers his father and Ivy in bed together.
Executive producer Sara Goodman said that she did not want Rufus "to sit there moping" after Lily chose to annul her marriage to him to be with Bart in the season five finale. She explained the storyline involving Rufus and Ivy was imagined in the fifth season as some connections had been witnessed and that "it made sense in terms of them ending up together."[11]
Reception
Josh Schwartz and Stephanie Savage's script was lauded.
"Gone Maybe Gone" was first broadcast on October 8, 2012, in the United States on The CW Television Network (The CW). The episode was watched by 0.78 million Americans and scored a 0.4/1 Nielsen rating/share in the adults among the 18–49 demographic.[12] Registering as the least-watched episode of the entire series, "Gone Maybe Gone" was down 33% in viewers,[13] from the previous episode "The Return of the Ring", which netted 1.14 million American viewers and a 0.6/2 Nielsen rating/share during its initial airing[14] and it also represented a decrease of 45% in comparison to the season five premiere.[15]
"'Gone Maybe Gone' was what we always hope Gossip Girl will be, pushing the characters' boundaries while uniting them in a common goal."
The episode received mixed to positive reviews. Prior to its broadcast, Verne Gay of Newsday gave the installment a B grade, describing it as "breezy, entertaining and –as usual– sharply written."[17]Entertainment Weekly's Sandra Gonzalez wrote that "this final season of kicked off in fine form".[18] Steve Marsi of TV Fanatic, who appreciated the OMG-moments, the introduction of new mysteries, and the hilarious lines, praised Savage and Schwartz's writing as the episode "revived the entire series and raised expectations for Gossip Girl going out on top".[16] TV columnist for The Huffington Post, Laura Prudom applauded Savage and Schwartz's script which "recaptured some of the sparkle that has been missing for the past few years". She enjoyed the "in-jokes, knowing winks and sharp one-liners", and that the characters were "sane" and "rational". She called Blair and Chuck's deal "a fairly sensible agreement" while deeming Dan's story arc "the most childish of the bunch".[19]
Prudom found that Lily's reunion with Bart and the Rufus/Ivy storyline were uninteresting.[19] While Marsi named the development of the relationship between Rufus and Ivy "creepy",[16] Sydney Bucksbaum of Hollywood.com expressed criticism towards it, feeling it "was about a billion steps too far" because Rufus had always been like a father for Ivy.[20]The Wall Street Journal writer Dawn Fallik was also critical of this move calling it "gross".[21] Catriona Wightman of Digital Spy was disappointed by the premiere because everything that happened felt déjà vu. She found that the episode fell "flat" and called the intrigue of finding Serena "a bore". She, however, liked Dan's speech to Blair and highlighted the moments shared by Blair and Georgina.[22]The A.V. Club awarded the installment a D− grade describing what followed the search of Serena as "a traumatic zombie movie".[23]
References
^Writer: Schwartz, Josh; Savage, Stephanie. Director: Piznarski, Mark (October 8, 2012). "Gone Maybe Gone". Gossip girl. Season 6. Episode 1. The CW Television Network.
