GoldieBlox

GoldieBlox
FounderDebbie Sterling
Goldie Blox toy press image

GoldieBlox is an American toy company that markets interactive toys designed for girls. GoldieBlox, which pairs a construction kit with a storybook,[1] launched in 2012 as a prototype on Kickstarter. Its Kickstarter campaign led to more than $1 million in pre-orders placed in the first month. It went on to sell in retailers including Toys "R" Us and Amazon. None of the original construction kits or storybooks are still sold, with the company shifting its focus to crafting kits for girls.

The company was founded by Debbie Sterling, a Stanford engineering graduate and entrepreneur. The company is based in Los Angeles, California.

History

While a student at Stanford, Sterling noticed that the percentage of women in engineering in the United States was only 11%.[2][3] After research, Sterling found that girls begin to lose interest in math and science as young as age 8.[4] After two years studying early child development, including girls and the gender marketing of toys, Sterling learned that girls excel in verbal skills, reading and writing. She created GoldieBlox to combine the story of Goldie, a girl inventor who loves to build, with a construction kit.[5]

To fund her first round of production, Sterling created a Kickstarter campaign in 2012.[6][7] The project reached its funding goal of $150,000 in 4 days, and went on to raise a total of $285,881 with 5,519 backers by the end of the campaign.

Products

Geared toward ages 4–9,[8][9] toys in the GoldieBlox series introduce engineering concepts to girls through storytelling and building. Each toy introduces new characters and concepts. There are six sets in the series.

In 2014, GoldieBlox began introducing digital content. The company's first mobile app, GoldieBlox and the Movie Machine, was introduced in October. The app features the company's first-ever animated cartoon, and was named by Apple as one of the Best Apps of 2014.[10] Bloxtown, GoldieBlox's digital playground, also has original videos of new design ideas for kids to watch and build at home.

Videos

GoldieBlox & Rube Goldberg "Princess Machine"

GoldieBlox's "Princess Machine" video launched on YouTube in November 2013. The video features three young girls building a Rube Goldberg machine built by Brett Doar, and was set to a parody tune of the Beastie Boys song "Girls". Shortly after the release, the Beastie Boys reached out to GoldieBlox, inquiring about the use of their song without their permission. Goldieblox responded by suing for declaratory judgment in the U.S. District Court of San Francisco seeking declaration of fair use due to parody. GoldieBlox claimed fair use on the grounds that they had "created its parody video specifically to comment on the Beastie Boys song, and to further the company's goal to break down gender stereotypes and to encourage young girls to engage in their intellect."[11] The Beastie Boys responded with an open letter, in which they lauded "the creativity and message behind the ad," voiced their support for GoldieBlox's mission, but ultimately declared that the band did not permit their "music and/or name to be used in product ads,"[12] a claim which was further bolstered by a stipulation in deceased band member Adam Yauch's will.[13] The band concluded their letter by stating, "when we tried to simply ask how and why our song 'Girls' had been used in your ad without our permission, YOU sued US."[14] GoldieBlox responded by taking down the video and writing their own open letter, stating that, "although we believe our parody video falls under fair use, we would like to respect [Yauch's] wishes and yours."[15] Regardless, the Beastie Boys went ahead with the counter lawsuit and a settlement was ultimately reached. The settlement granted GoldieBlox a retroactive license for the song. In exchange, GoldieBlox "agreed to make annual payments of 1% of its gross revenue, until the total payments reached $1 million, to a charitable organization chosen by the Beastie Boys and approved by GoldieBlox which supports "science, technology, engineering and/or mathematics education for 'girls'".[16]

"This is Your Brain on Engineering (GoldieBlox Easter PSA)"

The company's "This is Your Brain on Engineering (GoldieBlox Easter PSA)" video launched on YouTube in April 2014. The video focuses on the difference between a young girl's brain "on princess" vs. her brain "on engineering."[17]

"GoldieBlox vs. the Big Sister Machine"

"GoldieBlox vs. the Big Sister Machine" launched on YouTube in November 2014. The video focused on the need for female role models inspired by ingenuity and creativity. In the video, Big Sister prescribes her ideals of beauty and perfection to young girls. Little Sister, a girl inspired by Goldie, rebels against the mantra, breaking the girls free and leading them to a world of possibilities. The video is set to "Help I'm Alive" by Metric.[18]

"Lightning Strikes"

GoldieBlox released their first single and animated music video, "Lightning Strikes," in December 2014. The track is an original song written and performed by Emily Haines, the lead singer of Canadian rock band Metric. The video and song feature Goldie, a strong female character who comes up with a great idea and strives to accomplish it, despite whatever set-backs occur along the way.[19]

Advertisements

Intuit's Small Business Big Game Super Bowl commercial

In February 2014, GoldieBlox won Intuit's Small Business, Big Game contest, earning a 30-second commercial spot during the broadcast of Super Bowl XLVIII. The commercial airtime was valued at $4 million. With the advertisement, GoldieBlox became the first small business to air an ad in the Super Bowl.[20] The ad was set to a parody of the Slade/Quiet Riot song "Cum On Feel the Noize", changing the words to "Come On Bring the Toys." The ad depicted hundreds of little girls ditching their pink toys, while singing "More than pink, pink, pink, we want to think," and that "girls build like all the boys."[21]

References

  1. ^ Chen, Yuyu. "GoldieBlox uses influencers to sell toys to young girls". Digiday. Retrieved 18 January 2017.
  2. ^ Harp, Jill (11 June 2013). "Girls need to overcome hurdles to build their presence in STEM fields". Post-Crescent. Archived from the original on 24 September 2015. Retrieved 3 July 2013.
  3. ^ Paramaguru, Kharunya (24 September 2012). "GoldieBlox, The Toy Designed To Inspire Future Female Engineers". Time. Retrieved 3 July 2013.
  4. ^ "What High School Engineering Taught Me, and How It Can Empower Other Girls".
  5. ^ Said, Carolyn (8 February 2013). "GoldieBlox helps get girls into engineering". SF Gate. Retrieved 3 July 2013.
  6. ^ Farr, Christina (25 September 2012). "Stanford engineer launches GoldieBlox, a toy to inspire young girls to be engineers". Venture Beat. Retrieved 3 July 2013.
  7. ^ "GoldieBlox: The Engineering Toy for Girls". Kickstarter. October 2012. Retrieved 3 July 2013.
  8. ^ Faircloth, Kelly (11 February 2014). "GoldieBlox Means Well But Doesn't Live Up to the Hype". Jezebel. Retrieved 2019-05-08.
  9. ^ "Toymaker GoldieBlox Launches Coding App for Girls". Fortune. Retrieved 2019-05-08.
  10. ^ "Apple Posts "Best of 2014" App Store and iTunes Store Lists". 8 December 2014. Retrieved 2019-05-08.
  11. ^ "Beastie". Scribd. 21 November 2013. Retrieved 28 March 2016.
  12. ^ Itzkoff, Dave (25 November 2013). "Beastie Boys Fight Online Video Parody of 'Girls'". ArtsBeat. Retrieved 28 March 2016.
  13. ^ "Adam Yauch's Will Prohibits Use of His Music in Ads". Rolling Stone. 9 August 2012. Retrieved 28 March 2016.
  14. ^ "Beastie Boys Write Classy Open Letter to 'Girls'-Spoofing Toy Company | SPIN". Spin. 25 November 2013. Retrieved 28 March 2016.
  15. ^ "Our Letter To The Beastie Boys | GoldieBlox". 2015-02-15. Archived from the original on 2015-02-15. Retrieved 2019-05-07.
  16. ^ Dredge, Stuart (13 May 2014). "GoldieBlox agreed to pay $1m to charity in Beastie Boys settlement". The Guardian. ISSN 0261-3077. Retrieved 28 March 2016.
  17. ^ "Ad of the Day: GoldieBlox Spoofs 'This Is Your Brain on Drugs' in Egg Spot for Easter". www.adweek.com. Retrieved 2019-05-08.
  18. ^ "New GoldieBlox video rebels against 'Big Sister' beauty standards". Time. Retrieved 2019-05-08.
  19. ^ Marikar, Sheila (2014-12-24). "GoldieBlox Tries to Prove Itself — This Time Without the Beastie Boys". The New York Times. ISSN 0362-4331. Retrieved 2019-05-08.
  20. ^ Kavilanz, Parija (2014-01-30). "Startup toymaker GoldieBlox's ad makes Super Bowl history". CNNMoney. Retrieved 2019-05-08.
  21. ^ Said, Carolyn (1 February 2014). "GoldieBlox Super Bowl ad strives to entice girls to science". San Francisco Chronicle.

Read other articles:

Baginda, Sumedang Selatan, Sumedang

Desa BagindaDesaNegara IndonesiaProvinsiJawa BaratKabupatenSumedangKecamatanSumedang SelatanKode pos45311Kode Kemendagri32.11.17.2006 Luas... km²Jumlah penduduk4.566 jiwaKepadatan... jiwa/km² Baginda merupakan sebuah desa yang terletak di kecamatan Sumedang Selatan, Sumedang, Jawa Barat, Indonesia. Desa Baginda merupakan sebuah Desa yang berada di Kecamatan Sumedang Selatan. Lokasinya berada di perlintasan jalan antara kota Sumedang dengan wilayah Citengah, atau di sebelah timur pusat ...

 

 

Santana Row

Neighborhood of San Jose in Santa Clara County, California, United StatesSantana RowNeighborhood of San Jose Santana Row Park (top) and the Hotel Valencia (bottom).Santana RowLocation within San JoseCoordinates: 37°19′13″N 121°56′52″W / 37.320278°N 121.947778°W / 37.320278; -121.947778CountryUnited StatesStateCaliforniaCountySanta Clara CountyCitiesSan JoseNamed forFrank M. Santana(San Jose City Planning Commissioner)WebsiteOfficial Website Santana Row (abb...

 

 

Columbiformes

ColumbiformesRentang fosil: Miosen Awal - Sekarang Tekukur Biasa Klasifikasi ilmiah Kerajaan: Animalia Filum: Chordata Kelas: Aves Infrakelas: Neognathae Ordo: ColumbiformesLatham, 1790 Famili Columbidae Raphidae Ordo burung Columbiformes mencakup dara dan merpati yang tersebar luas di seluruh penjuru dunia dan diklasifikasikan ke dalam famili Columbidae, dan Dodo & Solitaire Rodrigues yang telah punah dan telah lama diklasifikasikan ke dalam famili kedua, Raphidae.[1] 313 spesie...

Merneptah

MerneptahMerenptahFiraunMasa pemerintahan1213-1203 SM (Dinasti ke-19)PendahuluRamses IIPenggantiSeti II/AmenmesseGelar kerajaan Prenomen  (Praenomen) Baenre MerynetjeruThe Soul of Ra, Beloved of the Gods Nomen Merneptah HotephermaatBeloved of Ptah, Joyous is Truth Nama Horus Kanakht Haiemmaat Nama Nebty Iribauertaentjemhu Horus emas Nebsenedjaashefit[1] PasanganIsisnofret, TakhatAyahRamses IIIbuIsisnofretMeninggal1203 SMMakamKV8 Merneptah (atau Merenptah) adalah penguasa ke-4 din...

 

 

Evan Williams (Internet entrepreneur)

American technology entrepreneur Evan WilliamsWilliams in 2014BornEvan Clark Williams (1972-03-31) March 31, 1972 (age 52)Clarks, Nebraska, U.S.OccupationInternet entrepreneurYears active1993–presentKnown forBloggerTwitterMediumSpouseSara Morishige WilliamsChildren2 Evan Ev Clark Williams (born March 31, 1972) is an American billionaire technology entrepreneur.[1] He is a co-founder of Twitter, and was its CEO from 2008 to 2010, and a member of its board from 2007 to ...

 

 

Current senior Australian Defence Organisation personnel

This article relies excessively on references to primary sources. Please improve this article by adding secondary or tertiary sources. Find sources: Current senior Australian Defence Organisation personnel – news · newspapers · books · scholar · JSTOR (January 2017) (Learn how and when to remove this message) The Australian Defence Organisation (ADO) is composed of the armed forces of the Commonwealth of Australia, the Australian Defence Force (ADF), a...

Moabit

Not to be confused with Moabite. Locality of Berlin in GermanyMoabit Locality of Berlin Stadtteilgarden in MoabitLocation of Moabit in Mitte district and Berlin Moabit Show map of GermanyMoabit Show map of BerlinCoordinates: 52°32′00″N 13°20′00″E / 52.53333°N 13.33333°E / 52.53333; 13.33333CountryGermanyStateBerlinCityBerlin BoroughMitte Founded1861Area • Total7.72 km2 (2.98 sq mi)Elevation52 m (171 ft)Population (2...

 

 

土库曼斯坦总统

土库曼斯坦总统土库曼斯坦国徽土库曼斯坦总统旗現任谢尔达尔·别尔德穆哈梅多夫自2022年3月19日官邸阿什哈巴德总统府（Oguzkhan Presidential Palace）機關所在地阿什哈巴德任命者直接选举任期7年，可连选连任首任萨帕尔穆拉特·尼亚佐夫设立1991年10月27日 土库曼斯坦土库曼斯坦政府与政治 国家政府 土库曼斯坦宪法 国旗 国徽 国歌 立法機關（英语：National Council of Turkmenistan） ...

 

 

美国众议院

此條目需要补充更多来源。 (2021年7月4日)请协助補充多方面可靠来源以改善这篇条目，无法查证的内容可能會因為异议提出而被移除。致使用者：请搜索一下条目的标题（来源搜索：美国众议院 — 网页、新闻、书籍、学术、图像），以检查网络上是否存在该主题的更多可靠来源（判定指引）。 美國眾議院 United States House of Representatives第118届美国国会众议院徽章 众议院旗...

2020年夏季奧林匹克運動會波蘭代表團

2020年夏季奥林匹克运动会波兰代表團波兰国旗IOC編碼POLNOC波蘭奧林匹克委員會網站olimpijski.pl（英文）（波兰文）2020年夏季奥林匹克运动会（東京）2021年7月23日至8月8日（受2019冠状病毒病疫情影响推迟，但仍保留原定名称）運動員206參賽項目24个大项旗手开幕式：帕维尔·科热尼奥夫斯基（游泳）和马娅·沃什乔夫斯卡（自行车）[1]闭幕式：卡罗利娜·纳亚（皮划艇）&#...

 

 

Basilika Santo Yohanes Pembaptis, Chaumont

Basilika Santo Yohanes PembaptisBasilika Minor Santo Yohanes Pembaptisbahasa Prancis: Basilique Saint-Jean-BaptisteBasilika Santo Yohanes PembaptisLokasiChaumontNegara PrancisDenominasiGereja Katolik RomaArsitekturStatusBasilika minorStatus fungsionalAktif Basilika Santo Yohanes Pembaptis (bahasa Prancis: Basilique Saint-Jean-Baptiste) adalah sebuah gereja basilika minor Katolik yang terletak di Chaumont, Prancis. Basilika ini ditetapkan statusnya pada 1948 dan didedikasikan kepa...

 

 

Folkungavallen

Football stadium in Linköping, Sweden FolkungavallenFolkungavallenLocationLinköping, SwedenConstructionOpened1919Renovated1939TenantsLinköpings FCFK Linköping Folkungavallen is a football stadium in Linköping, Sweden and the home stadium for the football teams Linköpings FC and FK Linköping. Folkungavallen has a total capacity of 5,500 spectators.[1] References ^ Folkungavallen. Soccerway. Retrieved 16 December 2011. 58°24′15″N 15°37′54″E / 58.40417°N...

برلمان المغرب

برلمان المغرب برلمان المغربالبرلمان المغربي الدورة 11 النوع النوع برلمان بغرفتين المجالس مجلس المستشارين المغربي (مجلس أعلى)مجلس النواب المغربي (مجلس أدنى)  البلد المغرب  القيادة رئيس مجلس النواب رشيد الطالبي العلمي، حزب التجمع الوطني للأحرار الهيكل الأعضاء 395 الجما...

 

 

Acciaio

Disambiguazione – Se stai cercando altri significati, vedi Acciaio (disambigua). Disambiguazione – Acciai rimanda qui. Se stai cercando altri significati, vedi Acciai (disambigua). AcciaioLamatura ottenuta su una piastra in acciaio Acciaio al microscopioCaratteristiche generaliComposizionelega composta principalmente da ferro e carbonio Aspettogrigio lucente Stato di aggregazione (in c.s.)solido Cristallinitàin genere policristallino Proprietà chimico-fisicheDensità (g/cm3, in...

 

 

Nagesh Kukunoor

Nagesh KukunoorNama asalనాగేశ్ కుకునూర్Lahir30 Maret 1967 (umur 57)Hyderabad, Telangana, IndiaAlmamaterGeorgia Institute of TechnologyWarehouse Actors Theater Osmania UniversityPekerjaanAktor, sutradara film Nagesh Kukunoor (lahir pada 30 Maret 1967) adalah seorang sutradara, produser, penulis skenario dan aktor film asal India yang dikenal karena karya-karyanya dalam film Bollywood.[1][2] Referensi ^ 'Dhanak' honoured in Poland.  ^ ...

Aaron Carter

American singer (1987–2022) For the album, see Aaron Carter (album). Aaron CarterCarter in 2014Background informationBirth nameAaron Charles CarterBorn(1987-12-07)December 7, 1987Tampa, Florida, U.S.DiedNovember 5, 2022(2022-11-05) (aged 34)Lancaster, California, U.S.Occupation(s)SingersongwriterrapperactorYears active1995–2022Musical careerGenresPophip hopInstrumentsVocalsguitarLabelsRakkaus RecordsEdel MusicJiveZombaSony BMGWebsiteaaroncarter.com Aaron Charles Carter[1] (De...

 

 

Shashka

Cossack sword A Caucasian/Circassian shashka Part of a series onCossacksReply of the Zaporozhian Cossacks Cossack hosts Amur Astrakhan Azov Baikal Black Sea Buh Caucasus Danube Don Free Greben Kuban Orenburg Red Semirechye Siberian Terek Ural Ussuri Volga Zaporozhian Irkutsk Cossacks [ru] Other Cossack groups Albazinan Bashkir Danube Jewish Nekrasov Persian Tatar Turkish History Registered Cossacks Uprisings Kosiński Nalyvaiko Khmelnytsky Hadiach Treaty Hetmanate Colonisation of...

 

 

Katué Kitasono

Japanese poet and photographer Kitasono Katué (北園 克衛, Kitazono Katsue, October 29, 1902–June 6, 1978) was a renowned Japanese poet and photographer.[1] He was born in the city of Ise, Mie Prefecture, Japan. References ^ (in Japanese) Tokyo Metropolitan Museum of Photography, editor. 328 Outstanding Japanese Photographers (『日本写真家事典』, Nihon shashinka jiten). Kyoto: Tankōsha, 2000. ISBN 4-473-01750-8 Authority control databases International FAST IS...

Triamcinolone aminobenzal benzamidoisobutyrate

Chemical compound Triamcinolone aminobenzal benzamidoisobutyrateClinical dataTrade namesTaucortenOther namesTBI-PAB; TBI/PAB; Tbi-Pab; 16α,17α-(4-Dimethylamino- benzyliden)triamcinolone 21-(β-benzoylamino)isobutyrate; 21-(3-(benzoylamino)-2-methyl-1-oxopropoxy)-16α,17α-(((4-(dimethylamino)phenyl)- methylene)bis(oxy))-9α-fluoro-11β-hydroxypregna-1,4-diene-3,20-dioneDrug classCorticosteroid; GlucocorticoidIdentifiers IUPAC name 2-{(4aS,6aS,6bS,10aS,10bS)-8-[4-(Dimethylamino)phenyl]-4b-fl...

 

 

Daniel Guggenheim Fund for the Promotion of Aeronautics

Guggenheim Aerospace Building on the Main campus of the Georgia Institute of Technology Guggenheim Hall at the University of Washington The Daniel Guggenheim Fund for the Promotion of Aeronautics was established by Daniel Guggenheim and his son, Harry Guggenheim on June 16, 1926. Between 1926 and 1930 the fund disbursed $3 million,[1] making grants that established schools or research centers at New York University, Stanford University, the University of Michigan, the Massachusetts In...