In September 1977, the two conferences announced that the game would remain in Richmond, rebranded as the Gold Bowl, and move to the first Saturday in December.[4] Bowl organizers made the game the centerpiece of a festive weekend including a Gold Bowl parade and, as of 1978, a Friday-night basketball doubleheader featuring four HBCU teams.[5]
The success of the MEAC vs. the CIAA ultimately caused the Gold Bowl to be discontinued. The MEAC had been founded in 1970 with a core membership of six schools that seceded from the CIAA, with the ultimate goal of competing at the highest level of the NCAA. In June 1978 the MEAC achieved reclassification from Division II to Division I and began to play in the NCAA Division I Football Championship Subdivision (then known as Division I-AA) that fall. Meanwhile, the CIAA remained in Division II, and the competitive gap between the two conferences soon became apparent. MEAC teams won four of the five games, and trounced their CIAA opponents in the 1979 and 1980 Gold Bowls. In April 1981, CIAA officials announced that the game was being discontinued, and that in future years the conference's signature football event would be a neutral-site conference championship matching the first-place teams of its two divisions.[8]
The Gold Bowl remains unique as the only postseason football contest that has matched teams from different divisions within the NCAA.
The parade and other social activities developed for the Gold Bowl survived as part of the in-season Gold Bowl Classic, created in July 1981 and first contested that October, between Richmond's own Virginia Union and Virginia State from nearby Petersburg.[14] The Gold Bowl Classic survived into the 21st century as an annual home game for Virginia Union, held at Hovey Field, its on-campus stadium, until 2007. The classic claimed the MEAC–CIAA bowls as part of its history (except for the 1976 Bicentennial Bowl), for example, branding the 2007 game as the 31st Annual Gold Bowl Classic.[15]